{"id":1966,"date":"2026-02-16T15:00:00","date_gmt":"2026-02-16T15:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1966"},"modified":"2026-02-09T07:34:59","modified_gmt":"2026-02-09T07:34:59","slug":"impact-of-premium-domains","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/impact-of-premium-domains\/","title":{"rendered":"Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>84% of consumers are more comfortable shopping on premium domains<\/li>\n\n\n\n<li>Premium domains reduce concerns about fraud for 58% of consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card details. For e-commerce brands, or indeed any brand selling online, building trust and credibility among consumers is an essential part of the process. We asked consumers how premium domains impact their sense of comfort and concerns about fraud to aid new brands build maximum trust online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Question One:<\/strong> Which brand and domain would you feel more comfortable buying from?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand A with a premium domain (e.g., Verasight.com)<\/li>\n\n\n\n<li>Brand B with a standard domain or unconventional (e.g., VerasightOnline.xyz)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Question Two: <\/strong>Overall, when interacting with a new brand online, how does a strong\/premium domain affect your concerns about fraud or legitimacy?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Significantly reduces my concerns<\/li>\n\n\n\n<li>Slightly reduces my concerns<\/li>\n\n\n\n<li>No effect on my concerns<\/li>\n\n\n\n<li>Slightly increases my concerns<\/li>\n\n\n\n<li>Significantly increases my concerns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>84% of consumers are more comfortable shopping on premium domains<\/li>\n\n\n\n<li>Premium domains reduce concerns about fraud for 58% of consumers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Which brand and domain would you feel more comfortable buying from?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1f14afe43a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1f14afe43a8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1-1024x342.png\" alt=\"\" class=\"wp-image-1971\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1-1024x342.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1-768x256.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1-1536x513.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, when interacting with a new brand online, how does a strong\/premium domain affect your concerns about fraud or legitimacy?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1f14afe4e42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1f14afe4e42\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1-1024x346.png\" alt=\"\" class=\"wp-image-1975\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1-1024x346.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1-768x260.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1-1536x519.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/image2-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a vast majority of consumers, premium domains \u2014 including exact brand match domains, recognized extensions such as .com or .ai, and shorter domains without add-on words \u2014 are a precursor to trust and credibility. A premium domain lets your customers know you\u2019re the real deal, rather than an imitation, and reduces friction in the online customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-extension-perception-survey-70-place-implicit-trust-in-com-domains\/\">Domain Extension Perception Survey: 70% Place Implicit Trust in .com Domains<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/exact-match-domain-statistics\/\">77% of Consumers Consider Exact Match Domains Important For Business<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card details. For e-commerce brands, or indeed any brand selling online, building trust and credibility among consumers is an essential part of the process. We asked consumers how premium domains impact their sense of comfort and concerns about fraud to aid new brands build maximum trust online.<\/p>\n","protected":false},"author":5,"featured_media":1967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/02\/premium-domains-impact-2048x1365.jpg"},"post_author":"Thom Davies","assigned_categories":"Domains","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/impact-of-premium-domains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping\" \/>\n<meta property=\"og:description\" content=\"In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card details. 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