{"id":2097,"date":"2026-06-29T09:00:00","date_gmt":"2026-06-29T14:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=2097"},"modified":"2026-06-28T07:36:50","modified_gmt":"2026-06-28T12:36:50","slug":"appeal-of-name-types","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/appeal-of-name-types\/","title":{"rendered":"Consumers Most Drawn to Poetic Names: 2026 Research into the Appeal of Name Types"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poetic names are <strong>the most appealing<\/strong>, with 58% of consumers drawn to these names<\/li>\n\n\n\n<li>19% say they\u2019re <strong>strongly drawn<\/strong> to poetic names<\/li>\n\n\n\n<li>Metaphorical names are a <strong>draw for 50%<\/strong> of consumers<\/li>\n\n\n\n<li>Made-up or abstract names are the least impactful, with <strong>29% of consumers <\/strong>saying they\u2019re averse to these names<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are many ways to do this, and brands around the world leverage metaphor, poetry and puns to appeal to their customers. To help brands understand which name may have the biggest impact, we asked consumers how much they\u2019re drawn to brands with some of the most popular name types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Name types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Made Up\/Abstract, e.g., Upzon, Nyter<\/li>\n\n\n\n<li>Play on Words, e.g, Pawjamas, Mugnificent<\/li>\n\n\n\n<li>Metaphor, e.g., Mindful Meadow, Iron Impact,<\/li>\n\n\n\n<li>Poetic\/Rhyme, e.g., Wordbird, Black and Jack<\/li>\n\n\n\n<li>This &amp; That, e.g, Rebel &amp; Grace, Lilac and Lime<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Answers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strongly drawn to this type of brand<\/li>\n\n\n\n<li>Moderately drawn to this type of brand<\/li>\n\n\n\n<li>Neither drawn to nor put off by this type of brand<\/li>\n\n\n\n<li>Moderately averse to this type of brand<\/li>\n\n\n\n<li>Strongly averse to this type of brand<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poetic names are <strong>the most appealing<\/strong>, with 58% of consumers drawn to these names<\/li>\n\n\n\n<li>19% say they\u2019re <strong>strongly drawn<\/strong> to poetic names<\/li>\n\n\n\n<li>Metaphorical names are a <strong>strong draw for 50%<\/strong> of consumers<\/li>\n\n\n\n<li>Made-up or abstract names are the least impactful, with <strong>29% of consumers <\/strong>saying they\u2019re averse to these names<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4dd78c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4dd78c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1-1024x337.png\" alt=\"\" class=\"wp-image-2099\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1-1024x337.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1-300x99.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1-768x252.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1-1536x505.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/names1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">**separator**<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Women (56%) are more drawn to This &amp; That style names than men (43%)<\/li>\n\n\n\n<li>Men (34%) are more drawn to abstract names than women (29%)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4de109&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4de109\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1-1024x341.png\" alt=\"\" class=\"wp-image-2100\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1-1024x341.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1-768x255.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1-1536x511.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/men-1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4de8b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4de8b0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1-1024x343.png\" alt=\"\" class=\"wp-image-2101\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1-1024x343.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1-768x257.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1-1536x515.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/women-1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Younger consumers are <strong>significantly more drawn to<\/strong> made-up\/abstract names (43%) than average (32%)<\/li>\n\n\n\n<li>Older consumers were <strong>less likely to be drawn in<\/strong> by names overall, and 30% were averse to made-up\/abstract names<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 34<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4df123&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4df123\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s-1024x344.png\" alt=\"\" class=\"wp-image-2102\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s-1024x344.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s-768x258.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s-1536x515.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/18s.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 54<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4df92d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4df92d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s-1024x338.png\" alt=\"\" class=\"wp-image-2103\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s-1024x338.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s-300x99.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s-768x253.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s-1536x506.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/35s.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much are you drawn to brands with the following name types?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47b9e4e00d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47b9e4e00d9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"340\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s-1024x340.png\" alt=\"\" class=\"wp-image-2104\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s-1024x340.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s-300x99.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s-768x255.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s-1536x509.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/55s.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our research shows that poetic and metaphorical names, evocative and pleasing to the ears, have the strongest immediate impact on drawing customers in. Meanwhile, abstract and made-up names can leave consumers cold \u2014 but do resonate most strongly with younger consumers. Regardless of the name type you choose, names don\u2019t exist in a vacuum. They should be chosen carefully, fitting brand positioning and audience expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">Key Naming Insights Every New Brand Needs: Latest Data and Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/first-impressions-and-naming-style\/\">First Impressions and Naming Style: Pragmatic Names Have the Edge on Trust with All Demographics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are many ways to do this, and brands around the world leverage metaphor, poetry and puns to appeal to their customers. 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