{"id":2107,"date":"2026-06-22T09:00:00","date_gmt":"2026-06-22T14:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=2107"},"modified":"2026-06-22T02:05:59","modified_gmt":"2026-06-22T07:05:59","slug":"domain-extension-credibility","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/domain-extension-credibility\/","title":{"rendered":".AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com remains the #1 most credible domain for brands<\/li>\n\n\n\n<li>.ai has overtaken .io, and is now more recognized as credible by consumers<\/li>\n\n\n\n<li>For non-tech brands, .co remains a credible alternative choice thanks to its familiarity with consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to <a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">rank common domains based on credibility<\/a>. Since then, AI has surged in its popularity and awareness, bringing the .ai domain into mainstream usage. We revisited this question to see what\u2019s changed and provide brands with the latest data to help them choose a domain that resonates with their audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rank the following domain extensions from most to least credible for a brand. (Domain extensions surveyed: .com, .net, .org, .ai, .io, .co, .xyz)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com remains the #1 most credible domain for brands<\/li>\n\n\n\n<li>.ai has overtaken .io, and is now more recognized as credible by consumers<\/li>\n\n\n\n<li>For non-tech brands, .co remains a credible alternative choice thanks to its familiarity with consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rank the following domain extensions from most to least credible for a brand<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b472d6dfc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b472d6dfc1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-ranked-936x1024.png\" alt=\"\" class=\"wp-image-2109\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-ranked-936x1024.png 936w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-ranked-274x300.png 274w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-ranked-768x840.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-ranked.png 1199w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">.com remains the most credible domain extension, and when paired with a short, brandable domain, it immediately earns consumers&#8217; trust. At the same time, brands increasingly have the choice of alternate extensions: co is familiar and trusted, while .ai\u2019s reputation as a credible domain is growing, particularly \u2014 but not exclusively \u2014 for tech brands. While the right domain name hinges on a range of factors, and consumer expectations must be balanced with affordability and availability, whichever extension you choose, don\u2019t compromise on credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-dealbreakers\/\">Domain Dealbreakers: Exact-Match Domains are #1 for One-Quarter of Consumers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/brand-domain-choice\/\">Brand Domain Choice: Consumers Favor Compound Names Over Invented Words<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to rank common domains based on credibility. Since then, AI has surged in its popularity and awareness, bringing the .ai domain into mainstream usage. We revisited this question to see what\u2019s changed and provide brands with the latest data to help them choose a domain that resonates with their audience.<\/p>\n","protected":false},"author":5,"featured_media":2108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1-150x150.png","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1-300x200.png","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1-768x512.png","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1-1024x683.png","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1-1536x1024.png","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains1.png"},"post_author":"Thom Davies","assigned_categories":"Domains","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains .AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/domain-extension-credibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains .AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility\" \/>\n<meta property=\"og:description\" content=\"Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. 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