{"id":2139,"date":"2026-07-06T09:00:00","date_gmt":"2026-07-06T14:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=2139"},"modified":"2026-07-01T05:37:53","modified_gmt":"2026-07-01T10:37:53","slug":"impact-of-single-english-word-domains","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/","title":{"rendered":"Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single English word <strong>.com domains<\/strong> increase trust for 68% of consumers<\/li>\n\n\n\n<li>They significantly increase trust for 23% of consumers<\/li>\n\n\n\n<li>Single English word <strong>.ai domains<\/strong> increase trust for 61% of consumers<\/li>\n\n\n\n<li>They significantly increase trust for 18% of consumers<\/li>\n\n\n\n<li>Single English word domains (both .com and .ai) have a bigger impact on trust with younger audiences compared to over-55s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> For both immediate impact and long-term memorability, single-English word domains have long been considered a benchmark for brands, particularly when paired with the .com extension. As the digital marketplace gets more competitive and as .ai grows in consumer recognition, we asked consumers how much a single English word domain across these two extensions impacts trust on a first encounter. This research will aid any brand in considering the potential value of an ultrapremium, single English word, domain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Questions:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a <strong>single English word .com<\/strong> domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It significantly increases my trust<\/li>\n\n\n\n<li>It moderately increases my trust<\/li>\n\n\n\n<li>It slightly increases my trust<\/li>\n\n\n\n<li>It doesn\u2019t impact my trust in the brand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a <strong>single English word .ai<\/strong> domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It significantly increases my trust<\/li>\n\n\n\n<li>It moderately increases my trust<\/li>\n\n\n\n<li>It slightly increases my trust<\/li>\n\n\n\n<li>It doesn\u2019t impact my trust in the brand<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single English word <strong>.com domains<\/strong> increase trust for 68% of consumers<\/li>\n\n\n\n<li>They significantly increase trust for 23% of consumers<\/li>\n\n\n\n<li>Single English word <strong>.ai domains<\/strong> increase trust for 61% of consumers<\/li>\n\n\n\n<li>They significantly increase trust for 18% of consumers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7aa8b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7aa8b3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"345\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1-1024x345.png\" alt=\"\" class=\"wp-image-2140\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1-1024x345.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1-768x259.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1-1536x518.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7ab14e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7ab14e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2-1024x355.png\" alt=\"\" class=\"wp-image-2141\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2-1024x355.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2-300x104.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2-768x266.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2-1536x532.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single English word .coms significantly increase trust among 30% of men vs. 19% of women.<\/li>\n\n\n\n<li>For single English word .ai domains, the impact on trust is similar among men and women<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7aba99&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7aba99\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"646\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3-1024x323.png\" alt=\"\" class=\"wp-image-2142\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3-1024x323.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3-300x95.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3-768x242.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3-1536x485.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/3.png 2048w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7ac341&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7ac341\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4-1024x343.png\" alt=\"\" class=\"wp-image-2143\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4-1024x343.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4-768x257.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4-1536x514.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/4.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7acb47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7acb47\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5-1024x318.png\" alt=\"\" class=\"wp-image-2144\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5-1024x318.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5-300x93.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5-768x238.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5-1536x476.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/5.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7ad30e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7ad30e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6-1024x342.png\" alt=\"\" class=\"wp-image-2145\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6-1024x342.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6-768x256.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6-1536x512.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/6.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single English word domains (both .com and .ai) have a bigger impact on trust with younger audiences<\/li>\n\n\n\n<li>Single English word .com domains boost trust for 73% of 18 &#8211; 34s, vs. 57% of over 55s<\/li>\n\n\n\n<li>Single English word .ai domains boost trust for 69% of 18 &#8211; 34s, vs. 59% of over 55s<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 34<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7adc24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7adc24\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7-1024x318.png\" alt=\"\" class=\"wp-image-2146\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7-1024x318.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7-300x93.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7-768x238.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7-1536x476.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/7.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7ae562&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7ae562\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9-1024x341.png\" alt=\"\" class=\"wp-image-2147\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9-1024x341.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9-300x100.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9-768x255.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9-1536x511.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/9.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 54<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7aedf1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7aedf1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1-1024x318.png\" alt=\"\" class=\"wp-image-2149\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1-1024x318.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1-300x93.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1-768x238.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1-1536x476.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/10-1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7af5a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7af5a3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12-1024x344.png\" alt=\"\" class=\"wp-image-2150\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12-1024x344.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12-768x258.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12-1536x516.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/12.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.com<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .com domain (e.g, coral.com, authorized.com) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7afdf5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7afdf5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15-1024x319.png\" alt=\"\" class=\"wp-image-2151\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15-1024x319.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15-300x93.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15-768x239.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15-1536x479.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/15.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>.ai<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you first encounter a company, how does a single English word .ai domain (e.g, mind.ai, focus.ai) impact your trust in the brand?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4e07c7b05a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4e07c7b05a4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"345\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16-1024x345.png\" alt=\"\" class=\"wp-image-2152\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16-1024x345.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16-768x258.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16-1536x517.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/16.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Single English word domain names have a positive impact on trust with a majority of consumers across all demographics. As of 2026, single English word .coms remain a stronger trust signal over similar .ai domains, although the gap has closed with younger consumers. Meanwhile, among over 55s, single word .coms are 3X as likely to significantly impact trust compared to .ai domains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This research reinforces that single English word domains, on both .com and .ai extensions, are powerful and prestigious brand markers, while the variance across demographics means that brands should tailor their naming and domain priorities to their audience \u2014 for example, brands targeting older consumers may benefit more from prioritising .com domains compared to .ai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">Key Naming Insights Every New Brand Needs: Latest Data and Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/brand-domain-choice\/\">Brand Domain Choice: Consumers Favor Compound Names Over Invented Words<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a benchmark for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31,29],"tags":[],"class_list":["post-2139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains","category-naming"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-2048x1365.jpg"},"post_author":"Thom Davies","assigned_categories":"Domains, Naming","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust\" \/>\n<meta property=\"og:description\" content=\"Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a benchmark for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T10:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thom Davies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thom Davies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\"},\"author\":{\"name\":\"Thom Davies\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\"},\"headline\":\"Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust\",\"datePublished\":\"2026-07-06T14:00:00+00:00\",\"dateModified\":\"2026-07-01T10:37:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg\",\"articleSection\":[\"Domains\",\"Naming\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\",\"url\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\",\"name\":\"AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg\",\"datePublished\":\"2026-07-06T14:00:00+00:00\",\"dateModified\":\"2026-07-01T10:37:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\",\"name\":\"Thom Davies\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"caption\":\"Thom Davies\"},\"description\":\"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.\",\"url\":\"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust","og_description":"Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a benchmark for [&hellip;]","og_url":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2026-07-06T14:00:00+00:00","article_modified_time":"2026-07-01T10:37:53+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg","type":"image\/jpeg"}],"author":"Thom Davies","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Thom Davies","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/"},"author":{"name":"Thom Davies","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae"},"headline":"Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust","datePublished":"2026-07-06T14:00:00+00:00","dateModified":"2026-07-01T10:37:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/"},"wordCount":883,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg","articleSection":["Domains","Naming"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/","url":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/","name":"AtomRadar Domains Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg","datePublished":"2026-07-06T14:00:00+00:00","dateModified":"2026-07-01T10:37:53+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/06\/domains-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/impact-of-single-english-word-domains\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae","name":"Thom Davies","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","caption":"Thom Davies"},"description":"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.","url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=2139"}],"version-history":[{"count":2,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/2139\/revisions"}],"predecessor-version":[{"id":2155,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/2139\/revisions\/2155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=2139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=2139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}