{"id":483,"date":"2024-06-24T12:30:30","date_gmt":"2024-06-24T12:30:30","guid":{"rendered":"https:\/\/stagradar.jobsync360.com\/?p=483"},"modified":"2024-11-21T14:37:25","modified_gmt":"2024-11-21T14:37:25","slug":"mission-based-branding-statistics-75-of-millennials-will-pay-more-for-ethical-brands","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/mission-based-branding-statistics-75-of-millennials-will-pay-more-for-ethical-brands\/","title":{"rendered":"Mission-Based Branding Statistics: 75% of Millennials Will Pay More for Ethical Brands"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Around 50% of consumers are willing to pay more for ethical brands.<\/li>\r\n\r\n\r\n\r\n<li>75% of millennials will pay more for ethical brands.<\/li>\r\n\r\n\r\n\r\n<li>Ethical supply chains matter most: they are important to 78% of consumers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> In an increasingly socially and environmentally conscious world, consumers want to see brands matching their ethical practices and commitments. We wanted to discover what matters most to consumers in 2024, and find out whether they\u2019re willing to vote with their wallets for ethical brands.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question one: How important are the following ethical practices when considering a brand?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Carbon neutrality<\/li>\r\n\r\n\r\n\r\n<li>Vegan or cruelty free<\/li>\r\n\r\n\r\n\r\n<li>Ethical supply chain (eg fair wages)<\/li>\r\n\r\n\r\n\r\n<li>Sponsoring diversity and inclusivity<\/li>\r\n\r\n\r\n\r\n<li>Sustainability<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question two: How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nothing more<\/li>\r\n\r\n\r\n\r\n<li>5% more<\/li>\r\n\r\n\r\n\r\n<li>10% more<\/li>\r\n\r\n\r\n\r\n<li>15% more<\/li>\r\n\r\n\r\n\r\n<li>20% more<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience<\/strong>: A general panel of American consumers aged 18 \u2013 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The majority of consumers are willing to pay more for ethical brands.<\/li>\r\n\r\n\r\n\r\n<li>Ethical supply chains are important to 78% of consumers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b3858018ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b3858018ee\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-dnQIStZqO-gImkbrWWJgkqLwMFu5D2iVVORkLCeuP5qe188YfDCYd9Bq14rG4O6RZSgx7wQTWAHZ3XH6oUUvMCiZ1j_oKv98_aINP3OF-FsINOEbIo1W8cAoVjT7ocA67JYugqLab4HuTFdTya65yLI?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385801d4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385801d4f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeWk2mJErQGLJiXvzt7sZwJJk70_jmsALCwz2J66M8jFVYWwbg2j3S93q9ltgbHEd2iezv-rfp9WCF4OQqD-oSleq7IUsLJ0-He3GwWL2-z_0WQpZt1BFB14LDfKfQ0Mp9BwY1G0l1MffXrjRKETV-qeH6e?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>50% of men vs 19.4% of women consider carbon neutrality highly important.<\/li>\r\n\r\n\r\n\r\n<li>18.4% of men vs 29% of women consider vegan or cruelty free ethics highly important.<\/li>\r\n\r\n\r\n\r\n<li>Gender doesn\u2019t strongly influence other ethical concerns, including sponsoring diversity and inclusivity.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b38580210b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b38580210b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdJC7iUezI-uZdbTP_5EnCfxC9V6T851OE3yYoHTmOGr3G8TGoCIORHOrUAxL0pZnjs2IUxhdoApcmCG2MEA7pkRmizn91UtP2Fhk5ynkK9TA9kD9w3Mm70xu2Vz2EGyomaQnld9JENbvNwgSdhbJna0Hc?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b38580241d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b38580241d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcW5fSFvw_aKqB3UEyvJUt5A2cg5V7_nAWWnOgxsEbauL0igvEBDU2m9amCR4SFE73Z7G7UCP2Fs5iTJLsGuBMPI1Qp-SGeDEvUTJnQojritK2-MJPflu_eSmDkj20jcG4oSLrmyOMH-XWTg64hF23yaS4z?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b3858026b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b3858026b9\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdDYZr_ysqokIDFlIBY7BszoAMzC2as-3SlUXZ2OPkYx2MHD0yRAvA8vHpUIuqDZXu8BbzrqklSr2Jq3lAJJMoApEOCLi_lezxswUgj9TrXVcR77-TCtpR0eCvL1vvncwH_F5wo83MXLJhjfnLaWEBnFOy5?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385802930&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385802930\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcCvVIQ5asVvQ9JiMdE_RVAoJja05zL1DysOQPSHEg_b5wUD1xSqHCTUy-iREaWTQLQEtL_XbjDMDpcQ-HwTrcQ19LSJrJOKeW7mFyoDNwTWFC_mwK_sZUgShHk1x56pOYIGMwicRdnb3CcqjucuESMolZ_?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Up to 75% of Millennials will pay more for ethical brands.&nbsp;<\/li>\r\n\r\n\r\n\r\n<li>Older consumers are 50% more likely to consider vegan and cruelty-free values important (63.1% of 55 &#8211; 64s vs 45.5% of 18 &#8211; 24s).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 24<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385802ccf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385802ccf\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf5zIlNPSFfiRudYR34aTT0bpViCmZYdmRIcFDfaq2vF7rdNjfo4VuBA4xoXGqjwY0e4zlXWg4A7B1-_0omx_6GZdtLWLJVtY8Ks-YhkbITGlZZca1mvowTZvvUpQTJ6fE5K6T7cie1bLmEyNtu6lJ7NG4?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385802f22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385802f22\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcuEmtizAPsBTOw7xVAYm8Ng4QW2Vm62DykpxaWVXteaKiWNAkGRjwBQ0p6IfqF4k9NcoM5EFVUm1PUqcIAnQOPKpjsRH8dgaA1UUYsiGr2NsYSyA_YEJrGHTHnIN_tWP0gEPIwLPtmfVlVqcm_OLqK-ZSA?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>25 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b3858031be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b3858031be\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-gELnXOopbQtbaPTQm4Sghzy9vUJoF-20HDWv4T37U8TSExI2KQQwndJq6wIzKyUUXBqvGpgY7GQZKWk2zmsefg6vJHrZ3XRJk6Eu7H-NPaYtBtLnaOlJ1CbqexEN6xVI2czrPtnBQI_iRhjHmxCR7oDO?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b38580341c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b38580341c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcINDlafcuK6ow9T1UscvSeWvKcVEvIC0MKWgcWlZSbsI9Wc1H3djP_wWYPuRBodQbHAAwILBFHdEeTkFc4Wq55nCGDF4dtX2qwnXNEQpbIacO5feWbej_mEXIa2Jx87FipziDYTZ0vEmxjPuUtK02yK0I6?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b38580390a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b38580390a\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf1datoijdqpelSojkFAiMZ4TvQbTauBpOG5uPTkLJLFfHRsgRcJID3DH57-mP1y9GwNVtdmFcBBNZaSKJp6UcoOJQvFKpKWGmFwyGzyJQ73xX_cqyGX8hmRhEHRTvzqTRXskcpTOD6DZpzm6jl4qXr0Wk?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385803c96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385803c96\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXes2R9GLasPUhaq5TLJM9Zm1Q5saWsc_PQUeZIlKyqzwX7J0E3J3Cb_2u-F8nSVmpEFOB1Fn6DjejW5qFeV-wWB8dv331AE871vL79Ckv45ltDqNpALUUZA_N1_UQ2BkR-RemgBnZ_h5c1P7e0nAm9evgg?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b3858040a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b3858040a7\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeGkFvpTZYFxPotGy8tpZzjPNZAhmkmrITeuEU9yEqAlQU2nys7Is6UqUxuvoi9bhpntOYkthWVOahO_rsHv3kYjvEG7nh7uzF_TB15_lE5J20XNV1Jd1W_Dzd-g9AO48LuKUCiIueQvsVQjKRksFXbJTk?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b3858047fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b3858047fd\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdflW0gRj2TG3DVhO5u3eVLfv5XvtLqDFNcPu8q5T3Fm4B7LoNWIU-dqfkFDLO9ETOossH5PnrXvcOEi85pw8BWxTJQ9jzy19TM0zs8YcX1AB3JHcjpvSGO-CVleu4OzDCJaiF0WjoHBEojRLC-Xh2zs5sS?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important are the following ethical practices when considering a brand?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385804ab5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385804ab5\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXflCZuyX9Iil-SgxWBZVkLWfD-0U9bOAnzDrEERPBR-fR97zCedsCPyzTM_Urt9UKh-KzG8bR5TnfWyocQeZBwEqgXAWGO5t9HI3iTi9w7VOhakjn27EMW_T4wu7-zepUBxAm55PTXHs2MltHEHT-wZOj-V?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How much more would you be willing to pay for a brand that prioritizes the following ethical practices?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b385804cff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b385804cff\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdLMVc-H5LHq17DTDoaqTcf8H68jJsXh0S4SADmEbw-BY8RIREjcVKNRUdPaAOvBTMcuyS-9Bp1TOo2N8LEkHQwYMW9laefCfviLTUmynFEIfdbVRumyus7rkC6mLUawg7z_6JvgtA8qaqyqWiIXGDfRVIS?key=nVfUIn2tOBWlUvbdFh-Xqw\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Younger consumers are both more concerned with mission-based branding and more willing to pay for it, but Millennials have deeper pockets than their Gen Z counterparts. While ethical brands are less important to older consumers, animal welfare stands out as a higher concern.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, contact Atom&#8217;s Communications Lead <a href=\"mailto:lotte@www.atom.com\">Lotte Reford<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly socially and environmentally conscious world, consumers want to see brands matching their ethical practices and commitments. We wanted to discover what matters most to consumers in 2024, and find out whether they\u2019re willing to vote with their wallets for ethical brands.<\/p>\n","protected":false},"author":5,"featured_media":1351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-research"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Mission-Based-Branding-2048x1365-1.jpg"},"post_author":"Thom Davies","assigned_categories":"Branding, Research","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Mission-Based Branding Statistics: 75% of Millennials Will Pay More for Ethical Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/mission-based-branding-statistics-75-of-millennials-will-pay-more-for-ethical-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Mission-Based Branding Statistics: 75% of Millennials Will Pay More for Ethical Brands\" \/>\n<meta property=\"og:description\" content=\"In an increasingly socially and environmentally conscious world, consumers want to see brands matching their ethical practices and commitments. 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