{"id":488,"date":"2024-06-24T13:13:51","date_gmt":"2024-06-24T13:13:51","guid":{"rendered":"https:\/\/stagradar.jobsync360.com\/?p=488"},"modified":"2024-11-21T14:37:21","modified_gmt":"2024-11-21T14:37:21","slug":"2024-trends-brand-tone-of-voice-survey","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/","title":{"rendered":"2024 Trends: Brand Tone of Voice Survey"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>62% of consumers describe a <strong>respectful<\/strong> brand tone as engaging.<\/li>\r\n\r\n\r\n\r\n<li>Just 19% describe an <strong>irreverent<\/strong> brand tone as engaging, while 28% call the same off-putting.<\/li>\r\n\r\n\r\n\r\n<li>A <strong>humorous<\/strong> brand tone is ranked the second-most engaging brand tone after respectful.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective: <\/strong>Brand tone is an important part of customer relationship building, particularly as brands reach for relatability and engagement on social media as well as in their advertising and marketing. We wanted to explore the perception of brand tone of voice among consumers in 2024.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Brand tones included in the survey: <\/strong>Humorous, serious, casual, formal, irreverent, respectful, matter-of-fact, enthusiastic.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question one:<\/strong> <strong>How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overused<\/li>\r\n\r\n\r\n\r\n<li>Different<\/li>\r\n\r\n\r\n\r\n<li>Interesting<\/li>\r\n\r\n\r\n\r\n<li>Uninspiring<\/li>\r\n\r\n\r\n\r\n<li>Neutral<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question two:<\/strong> <strong>How often have you come across the following brand tones within the last 3 months?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Never<\/li>\r\n\r\n\r\n\r\n<li>Rarely<\/li>\r\n\r\n\r\n\r\n<li>A few times<\/li>\r\n\r\n\r\n\r\n<li>Often<\/li>\r\n\r\n\r\n\r\n<li>Very often<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A general panel of American consumers aged 18 \u2013 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>62% of consumers find a <strong>respectful<\/strong> brand tone engaging.<\/li>\r\n\r\n\r\n\r\n<li>Just 19% describe an <strong>irreverent<\/strong> brand tone as engaging, while 28% call it off-putting.<\/li>\r\n\r\n\r\n\r\n<li>A <strong>humorous<\/strong> brand tone is seen as the second-most engaging brand tone after respectful.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5050f53d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5050f53d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeniXty_4pjpW-VN4DC7azDKFwgnB-K_BdIv2DX1SGkHM6n632A90_FWOf_8n74mU93E01FhNVJ59Lb-j5GgvcM20GoO-8PS_IScuLiRGf25-gL1RcS_GAunheitHtY412sPNIvZ3pq1VprEhH4ttKJx7o?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5050f7e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5050f7e3\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdXQIJrRD41tRZXbN4-DZ16TwB0yPCNjyBkAtqVH_CxP4zgb6gQbFPIqnOX8EI74kGkgkOVKZgmR2NmCQMkRy5ridObPsPOxbfsOQPJIvp_dIpzgIg8veraggzT5eKEp1s7h-_UHr4kKfqg7uuEJ7Ig8OvR?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Men are twice as likely as women to find a <strong>matter-of-fact<\/strong> brand tone offputting (27.7% vs 13.2%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5050fb3b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5050fb3b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeopnS41W5MTeyq8GPRYXVRj-SDKoex4oKp5DBhJ38CEpKMdX2t-SXKwvOWiHtd9183OHcKHDzJ0fos9UGMIYDf8R5JPN2AN0YHYUy09WXaRtA10_xvhdrskxbfYe9nFxq7Kn_ROTfmI1ASENmbk1VscOi7?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5050fd70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5050fd70\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfr1UDHqzKEwsqAOJa7840YBOAv6-ZgGmigwSTNYpqxJYBcEl3fsGlQumhQVR8Mqsqi_O5HkaZJHrrtRpGfCqK6Gx99HMw9yfyLWnNADidornfGtXFITu46N4K3e7SJmVG3FFTNHuvxRQIUocqGiuxB71c?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5051000c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5051000c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXer1LCTrxb9dW0W8nfA30qPHZD_LdKhOnwy7ByZK72q44zFRTzy7evncX9bKtj44WAt1-rqNQpe_PbptycQKr5WBWBnF9BweJWiOfXhayEpOuwv1OYdETw7l6HoVJA2xRxIHGpIA3VjARiNnZZJfcp6aU4?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5051025b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5051025b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeMEdk3r71s8k9Anx-LeUSwajILaZEjllDe3c06bKUi6-xXshdIVSl0kB_HS7JHfGvNiZAMfhABXyDZUq7Whl4efN0WY3AuCVgoQzjgAFfL96pM8nS-yP9KqXuPV7aBAcADN-fB3M_Ps1-9gFo6sZUCXU4?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>50% of 18 &#8211; 24s called an <strong>irreverent<\/strong> brand tone engaging.<\/li>\r\n\r\n\r\n\r\n<li>55 &#8211; 64s are twice as likely to prefer a <strong>casual<\/strong> brand tone to a <strong>formal<\/strong> one.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 24<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e505105aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e505105aa\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXciy_ERiDvuu6Ac15Bk0ZzNuTKOhFxJShjAPgw-8aSHh5Ppi325q1UIb2m3QldAUwF_2dgWA0hVzD3y9pZUaP47YUipHROHyiL_UFUmEerUUxMIHPH5xibCKvk3EeLDmMsXThONamREFDdF9LvZvT6FoZVg?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e505107fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e505107fc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcYifh-2gy2qwaYvU7LGmuD2sOPX0rTGDYqE_K14PjPf09nGXRGiNh-e2TNH7XXp-u-kJDpHYrdYcV_3fwGhYo1LSpxH4SIN7RaRDNJGtoiVtIQKX89r5JlIvlfH1N_a6o7mAs1hR7DirfX2ILgxEiQCqHD?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>25 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e50510a9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e50510a9d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfAtJZxvUslEoE7VLjjAe5y9UjTG_ru9n7KM-yLxtEUDrCYuo_B_pPSdczkJg2QXua2sADkEGxEpNaXvGPwq698_dG6-cm5uG_Njb_LSB327Hnr7NYCvssydjYaJXPzN-y0r_UIn6gYMQX61B4pZrt0RwdS?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e50510cd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e50510cd2\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeGOs7A6RC9ry8BVRxQcH5UGjNnZWTM-wnUmTWsYxGZGnU3BfHKXBtxtE9kGZeI46e6vlaDgW_vM9LfieK2pTKmNK_qO46NbYbRtyszjDEKBp99CIk-LVH3wp1yVTRD7tvyOYSson-c4HDpT6oa-ZmLhSgI?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e50510f77&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e50510f77\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd5czrgcCJEkI2_jZpdHovNbOXphIZXbzxDivtiC0z9gDutbmICbz5TA2h9jRMQyYP3P7iM4vFehhRrkt1VFRce6fnR8gL637lAtFwZigrcsrw5lh3qqMk5ws4BWuGTErY0XzrTAnDhc6IDRWGITgFXZc0?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e505111c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e505111c4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf7A6UoWf8EZ3ZpiM6UuZxdHeG5jUXRji8Ajvah1EYemYFCdO1rtqvUp4R7M-c4LeX_bF0-u2fXuQaX3FVZQBTYYMJTZ84zX1K600azYaXD4xgzfAN9RnTqydD2xngiFQ7E-oUX-LqAdU8hgMLIFwgWHQWF?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5051144e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5051144e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXctvoB3VkSDCxR4KvOdBcuUhFulIOj6W4dfM3hHKS4OCtCyYz1_V27kr8riv5IkSPTn-bDVqjUQ5fYxlWNeKV76rO3-_0YAUyx4Ql2o_zV_8fSUNlzadIJRiekymTd02NbqqTI53TmSkU6RsmEjyAswmGU?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5051169a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5051169a\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdZFPuBnEtjkEib9fmjtllZ4hN-MIGy-7NGwZG2JPBPPBLgC5Yr_EZV1TRTMxBMLvmZW4KfrJ0xcc3nqiirRxolE0H3JwowQ3FVZGDrsi5VAJmmtT2y7ef57UT3ps1yNgHzz4lcqMZfUY7zKUdAdKuR55Az?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following brand tones? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e5051191e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e5051191e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcgXF48lfe9VE32YLHF4994bfxxvF5YbPpuj54sIumOQQd8vVztCQhi3JAGjaKDvsCLLt04hW3kX8-Td0n6QQLedVFUY77Yru5pvKJo5FZTrWujyN8EL3Tcfwn2aoRxP-goB6VqEO6wzKbfMfEQ9WHSbjlf?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following brand tones within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a49e50511b65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e50511b65\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdVzEpyxz9u9upNemLVIab54cpIQo2X3yNm3gUUXneWUMkZbKbr5TQuIRuTgphMgqy4lJO3f7g065E9BrXPtz6rp9BrEep8SiFE5EKTbxeu9HgN12FUHnhnhaQ4xgek7dIBlDGXswFu--GfghWaBZwJMpIt?key=syaep64CHRLEPFG_Ww0IPQ\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As brands compete for attention, it\u2019s tempting to reach for shock value, but outside of the 18 &#8211; 24 age category, irreverent branding is likely to be a miss. In 2024, consumers are best engaged by humorous, casual and respectful brand tones.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, contact Atom&#8217;s Communications Lead <a href=\"mailto:lotte@www.atom.com\">Lotte Reford<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand tone is an important part of customer relationship building, particularly as brands reach for relatability and engagement on social media. We wanted to explore the perception of brand tone of voice among consumers in 2024.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":1352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-research"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1-300x188.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1-768x480.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1-1024x640.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1-1536x960.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg"},"post_author":"Thom Davies","assigned_categories":"Branding, Research","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar 2024 Trends: Brand Tone of Voice Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar 2024 Trends: Brand Tone of Voice Survey\" \/>\n<meta property=\"og:description\" content=\"Brand tone is an important part of customer relationship building, particularly as brands reach for relatability and engagement on social media. We wanted to explore the perception of brand tone of voice among consumers in 2024.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T13:13:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:37:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thom Davies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thom Davies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\"},\"author\":{\"name\":\"Thom Davies\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\"},\"headline\":\"2024 Trends: Brand Tone of Voice Survey\",\"datePublished\":\"2024-06-24T13:13:51+00:00\",\"dateModified\":\"2024-11-21T14:37:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg\",\"articleSection\":[\"Branding\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\",\"url\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\",\"name\":\"AtomRadar 2024 Trends: Brand Tone of Voice Survey\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg\",\"datePublished\":\"2024-06-24T13:13:51+00:00\",\"dateModified\":\"2024-11-21T14:37:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg\",\"width\":2048,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 Trends: Brand Tone of Voice Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\",\"name\":\"Thom Davies\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"caption\":\"Thom Davies\"},\"description\":\"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.\",\"url\":\"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar 2024 Trends: Brand Tone of Voice Survey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar 2024 Trends: Brand Tone of Voice Survey","og_description":"Brand tone is an important part of customer relationship building, particularly as brands reach for relatability and engagement on social media. We wanted to explore the perception of brand tone of voice among consumers in 2024.\u00a0","og_url":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2024-06-24T13:13:51+00:00","article_modified_time":"2024-11-21T14:37:21+00:00","og_image":[{"width":2048,"height":1280,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg","type":"image\/jpeg"}],"author":"Thom Davies","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Thom Davies","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/"},"author":{"name":"Thom Davies","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae"},"headline":"2024 Trends: Brand Tone of Voice Survey","datePublished":"2024-06-24T13:13:51+00:00","dateModified":"2024-11-21T14:37:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/"},"wordCount":563,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg","articleSection":["Branding","Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/","url":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/","name":"AtomRadar 2024 Trends: Brand Tone of Voice Survey","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg","datePublished":"2024-06-24T13:13:51+00:00","dateModified":"2024-11-21T14:37:21+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Brand-Tone-of-voice-2048x1280-1.jpg","width":2048,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/2024-trends-brand-tone-of-voice-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"2024 Trends: Brand Tone of Voice Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae","name":"Thom Davies","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","caption":"Thom Davies"},"description":"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.","url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":5,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"predecessor-version":[{"id":526,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/488\/revisions\/526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/1352"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}