{"id":66,"date":"2024-06-28T09:20:32","date_gmt":"2024-06-28T09:20:32","guid":{"rendered":"https:\/\/stagradar.jobsync360.com\/?p=66"},"modified":"2024-11-21T14:37:08","modified_gmt":"2024-11-21T14:37:08","slug":"update-2024-branding-trends-survey","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/update-2024-branding-trends-survey\/","title":{"rendered":"UPDATE: 2024 Branding Trends Survey"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bright, bold branding<\/strong> is the most interesting (61.9%)<\/li>\r\n\r\n\r\n\r\n<li><strong>Absurdist<\/strong> branding is the most uninspiring (47.6%)<\/li>\r\n\r\n\r\n\r\n<li>38% rarely or never see\u00a0<strong>branding featuring AI<\/strong>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective: <\/strong>At the tail end of last year, we uncovered some thought-provoking trends in <a href=\"https:\/\/www.atom.com\/blog\/2024-branding-trends-survey\/\">our 2024 Branding Trends survey<\/a>. As we head towards Q3 of 2024 it\u2019s time for an update. To achieve this, we looked at consumer attitudes to 9 branding trends combined with the perceived prevalence of each trend throughout the past 3 months.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Trends included in the survey: <\/strong>Minimalism, Nostalgia, Mission Driven Brands, Humor, AR\/VR, Bright, Bold Branding, Humanized Branding (hand-written fonts, illustration, etc), Absurdist Branding, Branding Featuring AI<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question 1<\/strong>: <strong>How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overused<\/li>\r\n\r\n\r\n\r\n<li>Different<\/li>\r\n\r\n\r\n\r\n<li>Interesting<\/li>\r\n\r\n\r\n\r\n<li>Uninspiring<\/li>\r\n\r\n\r\n\r\n<li>Neutral<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question 2<\/strong>: <strong>How often have you come across the following branding trends within the last 3 months?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Never<\/li>\r\n\r\n\r\n\r\n<li>Rarely<\/li>\r\n\r\n\r\n\r\n<li>A few times<\/li>\r\n\r\n\r\n\r\n<li>Often<\/li>\r\n\r\n\r\n\r\n<li>Very often<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience<\/strong>: A general panel of American consumers aged 18 &#8211; 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bright, bold branding<\/strong> is the most interesting (61.9%) while <strong>absurdist<\/strong> branding is the most uninspiring (47.6%).<\/li>\r\n\r\n\r\n\r\n<li><strong>Minimalist<\/strong> branding is disappearing \u2014 80% rarely or never see this trend.<\/li>\r\n\r\n\r\n\r\n<li>Over a third (37%) see <strong>branding featuring AI<\/strong> often or very often.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed623466&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed623466\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcPxQpDyzL5JZklOO2kn5oK8lIWjiGypiDKEo8mOi8o8O-r_G78lfJPsVKW6J20JD9QYPzpJs3UmMpjxDnC45-VebEFQWH8w6I3q7mvvVG8haNosD2u01Lj-Rb9EvH5HdA5kybYiY0I09jJ43ix-eK0mXQ5?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed623758&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed623758\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeS-aVNQTUCVAPy-9j0GednfIZ9b8XI_1DJXGPAaSNR89SfXj5Gtf3ZbO-tVzjuSP9GXUT3FLEi5q161o3OQIPxU15UBgI9HyHL9GpVfupv9YRLeNXKAWi7tzl2u91MSiFLBURBAZkAEqHpqyVFylykpgYs?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Women are more likely to appreciate <strong>humor<\/strong> in branding, and are less drawn to <strong>mission-driven branding<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Men prefer <strong>bright, bold branding<\/strong> while women find <strong>minimalism<\/strong> more interesting.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed623b20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed623b20\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf_xjfXQWhVF0eATFFaQcLoRr9emuzvnTmkN3mKDZOeHxWjw4NW829Wkv1ojnjb8bixI4wSAf1nxLO1tWfHfYxZ2mT-e907ilxkxUI7Im6Wu6WQ1itWhfddS6T7wWHRyAqP_Fpx4Qge3QacXvb6AmTnWctH?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed623d60&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed623d60\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeN_wsCoOxMqlikapS4Rd_a4siDw86aJHn2hII1Dvm1tkwGG8DsGxxGF_spWSujWyik6bmlZNaan0UywqBcoR1XMeT1956s7wP-BlcHbx04w22vbGGX9HR16nG48aJ84peesust9-olZwS3f9laaNtmi6bL?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed624013&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed624013\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcONrN7dzdQ8U6Nhnl1JzevlQapUbvbjrq81MD4hJ7wZ30CePmT5XOBg22iK6I4cQ9Fiu7J_MJCR5K7gPQy_Qrg5IB3mdNZaG3ZfKLjVxAX0eMGbkvsVExTpP7_YaFOo5BqZwL7EXocnI9Fjz3qBU7GXZs?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed624a06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed624a06\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed-1024x353.png\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed-1024x353.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed-300x104.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed-768x265.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed-1536x530.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/unnamed.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Younger consumers call <strong>humor<\/strong> (62.9%) and <strong>humanized branding<\/strong> (62.9%) the most interesting trends.<\/li>\r\n\r\n\r\n\r\n<li>While <strong>nostalgia branding<\/strong> is more interesting to older consumers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed624e07&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed624e07\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd0_Otc266LXiTC2kIwdNVSO2yxAykbygPdNufnDrJiABV3kzMm7DO-ujPqa7Sg71jygLsHvh0Fd9zIwo8f1IkXzCKAV9xWFEgHS949kuKtHypCkkCwRY4JwPr-R3yxZCLcAz_YPyNbMxeP7-W8-ldGSaGm?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed62505d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed62505d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1EiOuIzyPIVVeHejlKZfsllzmVnI4eAwJhHAWYFxxt3U9p8grRHO9CfzK6HdLYnxi6WnQAfXLvMMDHlW6STbDndqXbhvxs7wg2Mj3YtuYIMK4adz5XUKsMJO7lOZl8Vp3qk_WY5vWAJj6sQKtIWaYjy8?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed625311&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed625311\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXefBosc7QN-WDX4ZbUGOItwgxL9d6fWr2qUcsnTwCB8VhWzNsYWRJ_X3VcP7UT1GDl8f1nMbHCwHGLvx7nZ1Yv6hJSymfrm23qZe3A0c0TGZ_9qkPcl34627x9qfSTdNxIlHcMb9SwON9TkogXeWeAni0oI?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed625556&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed625556\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXce3nLd9LdWsJSH8953PbsHCOMGHLuLS1AomFZQ-D1XZNC4ci1yWLICDKXmOF6_Uy2D7d49KhYedpMbNJT_KkdNKthpCyDAu5lO9p2nj1el6_3jcDHZ2k-7aeZWvxiJMqtaToG4HA2Pegp1S49XcfBTMl0i?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed62580e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed62580e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcJLXIei1eXSvdc9C-2P6zWw85VXozo_KZW3Br-iy3yZ9a5dFCgpr7fMqJfriSulMbn1X9EyJdv84g08USCiTzbh0iSoDZy1FcyB2ba2TEhSIqU8PZEz5nQwlJF7ZUgMRGHU_zMOFXbhpy8TKFDP24pt-eN?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed625a75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed625a75\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfGhUvVpN7HuHLdSkx4oGE4aAdmDIc8AteE5_k8oC1vrWqlewm_PQnrg7oXkRRD7HJ-Rt8WhChljXzyxzQHH5wLxzqaDWex-dobQoZM1DNE3BtJEKXkuNKd7xGUyjxM0Qco-7AMSswS2ROK849mnCfLp-Of?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each:<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed625cff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed625cff\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeSTZ_rVF1cLFPx_gME2t_fDYCVEQSAsSWFeWvaMDMYxsQcFKX9YGPVjrIsm9gYHCvkDqMgJSZzqarMJBIcavBdogN1PTkxHdElG-f6YWcowUvK0OiAX8o1pS7kbOTXSjKBgGkRYdrsS1ScQaIdv8I74v7D?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3b8ed625f7f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3b8ed625f7f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfzp30BEXiXnFsOIGy7IlKri24854yDFJStc69N6RYitm9JTEUswvXoiLbCJr5nQIYZ730sTWVjlExJlhqgbM7WGL7-fBVIwj8MKOJ4ZeC1FHQk_1ZX7L2WUrbMPhrME0YyYOfQBAy2-dIoCLc-vuLwCXgV?key=0rGx9x8EhvtY_QBOhNX78Q\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Bright, bold branding<\/strong> and <strong>humor<\/strong> emerge as timeless branding styles in this branding trends update, while <strong>nostalgia<\/strong> is going strong with older consumers. On the other hand, consumers are growing tired of <strong>absurdist branding<\/strong> which may have reached its peak in 2023 as brands aimed to make a splash on social media.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, reach out to Atom&#8217;s Communications Lead <a href=\"mailto:lotte@www.atom.com\">Lotte Reford<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At the tail end of last year, we uncovered some thought-provoking trends in our 2024 Branding Trends survey. As we head towards Q3 of 2024 it\u2019s time for an update. 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