{"id":804,"date":"2024-09-16T11:16:36","date_gmt":"2024-09-16T11:16:36","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=804"},"modified":"2024-11-21T14:34:25","modified_gmt":"2024-11-21T14:34:25","slug":"survey-98-of-consumers-agree-brand-authenticity-is-important","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/","title":{"rendered":"Survey: 98% of Consumers Agree Brand Authenticity is Important"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>98% say brand authenticity has some importance when choosing products or services.<\/li>\r\n\r\n\r\n\r\n<li>56% agree that consistent quality is the strongest hallmark of authenticity.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> <a href=\"https:\/\/www.atom.com\/radar\/ai-and-authenticity-survey-49-of-consumers-agree-that-genai-harms-brand-authenticity\/\">In an age of AI and social media<\/a>, authenticity can feel harder to find than ever. We wanted to discover how important authenticity is to shoppers \u2014 and what authenticity means to consumers in 2024.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question one:<\/strong> How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question two: <\/strong>What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Transparency about the company\u2019s values and mission<\/li>\r\n\r\n\r\n\r\n<li>Consistent quality of products\/services<\/li>\r\n\r\n\r\n\r\n<li>Honest communication and marketing<\/li>\r\n\r\n\r\n\r\n<li>Ethical practices and social responsibility<\/li>\r\n\r\n\r\n\r\n<li>Understanding and reflecting my lifestyle<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A general panel of American consumers aged 18 \u2013 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>98% say<\/strong> brand authenticity has some importance when choosing products or services.<\/li>\r\n\r\n\r\n\r\n<li><strong>56% agree<\/strong> that consistent quality is the strongest hallmark of authenticity.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d757e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d757e6\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdGz0TzZ-NMTkvwUeB5Nu4XS5d5EyOfoCVRgz_V4Kn9TaOxAwFuHO4_lxekyxnNhUmVdI0qcMHb1G32Jd0jjNRXHU6HD375y7SMkL4xZ6fBnH37LMbvqt8GB6nACy0ZoKtBuiDBYrPcLqPF8bH0x1XZij09?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d75a71&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d75a71\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeKCrPMEtxo6ypjkRucPyt-aX2nV-rgBqc2BugrY4lyavgndANWhhvIDT9YrSEmGMoPIecJgGex2eh5r3gLQ5P6q54K2q-GRW7dX2dSdW95v5-gByqa0Z-7lOMXVxyi7ujvjrSewhe9mwFTK_NYuDYR7LU?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\" \/>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Any questions? Let our research support your next article \u2014 completely free<\/strong> (some limitations apply).<\/p>\r\n\r\n\r\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-f51d2dc8-1af1-4bc6-ac6b-b76dd574887b wpforms-render-modern\" id=\"wpforms-612\"><form id=\"wpforms-form-612\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"612\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/radar\/wp-json\/wp\/v2\/posts\/804\" data-token=\"a39eb0e9d30b4026e9bf5707d61e2751\" data-token-time=\"1780715293\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-612-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_0\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-612-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" aria-errormessage=\"wpforms-612-field_0-error\" required><\/div><div id=\"wpforms-612-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_1\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-612-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-612-field_1-error\" required><\/div><div id=\"wpforms-612-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_2\">Message <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><textarea id=\"wpforms-612-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-612-field_2-error\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"612\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/804\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-612\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>32% of men vs 38% of women consider authenticity \u2018extremely important\u2019.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>23% of women vs 16% of men consider transparency in values an important marker of authenticity.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d77201&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d77201\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdALhr2goLFzXLgwj-FkYVh3iEE91URiCYp62gH1aw3Kql1FiUzgfxScYu167MCcFvvbCwnfRlSngecP6hTjD74_xaDLYwRrUS_Y5ewMqZ5EfOmL3KjY9moc46ZknTMjU-6n47PsVugcJ405VoFRJjcLMu2?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d7745c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d7745c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdW2mEigZk0okuivcCZMzGXYf2bMxoy3bkMyxe76yE72UdmpUvRcVvreVgoEQX-Wje923SUsMGvU-R8usjcWxr3zjblSLFgBV8qLDGD_AwIx8HWXM7Sz_N2o2LDfaFGFRdw_pWtz_31fYM0ILuBe82jiQax?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d77703&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d77703\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXctKpNTcZrTX0m3W5zhklikEc3wn_A0blxIjG6eRlRSvcK_j78nhpRmORUmUXj5MyePeWwbPk1nLPpvAtHNu6s9CAOCI029-pOrnFXAXIrIYp6x7iGmBNyjmjFnreQWovoxw_yRNggpmr5hHgIvkEqmwdIR?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d779d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d779d3\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-iLRFBf-qxHidgsYHm0nJP0LgjqUdIOLAeXXlMAk3K7yj2xKKlGEkd1sllv3nG6ZDd7Px1ELVw1q_jfYzJLPIw6UjmOmLhfJx4wVDHu0ox9n6mgrLzMIFvW6-5EfXcVzG-lJ3Bw9qIpypcI5y91Bafiq3?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Authenticity matters less to older consumers: 48% of 55 &#8211; 64s rank it only moderately or slightly important, more than any other demographic.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 24<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d77da8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d77da8\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdfEin1Gnns1iIXI0r34iyUaM0A6pl30vOpu0SfT9Zb-Fz8E6xIJVVna2VnuZQt8_8bEdrETxLP4v1KC4G_ifz-5VAU7vecBeAberMTwEM6ND9twHx4nlNkS0omtfxu1PIY-H4c1uPK5YI6n3m8ddYndG9t?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d7800b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d7800b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc-XPcyu3CbBVuClhfwN0yCiDmY4I7H1kmqb9q5C1arRfVLrmXpKOlvkdjbJrLCEyw5E4_1hRF6nELBEUt5AOnPa3cy3ShwQu1_UPZs8ZzxIiEDSqUVlw7CQBJ9P3vfikXu9PuT5V5lqX0Op0OBazdrAuc?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>25 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d782a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d782a8\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcrph-dd7CiG_aCx0SZm-DeNcFUGQvyQfvjuc7xVMio6NPp4FR_J_2VjfOFS7VO7pL8U6bT9fCMnPsSfn41i_9_tODpcrvSP8sa8hh2GSdjhMQ0jwhMMdEFWvmlLM0DO8anyBrg91oAr3y3cCOkQIxt5Fkm?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d784db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d784db\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc4s0F_3CcSDZSPK7WIjHAo-TUOJp1gJ_IoYAFf3ogEnQS_6hkJSId8V-QacPN09VLRc_wm0jE1eWe_-4hqigvmOSD4aWOZN_cr6mCpe0e-rQTutHLcJc63zggdaQmgx83n5urUEMhs-54J2oUa0RdCpMI?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d7877d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d7877d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeaGh5F5uwLkZ6WsLlUgUDSwEzUVwTEtLhj97e59Map_UU4r5mcLwMJ1Z8DXiyCKFeIevkb8OMw_yQ40xrTQ9eZu_1e3s9XBoIWSJOPaErsDTJsdIDm8i3RVuWpCHQgUnDsMqXnNPeskmNIt-y6metW6QM?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d789b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d789b0\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcajaE41Mk2qYZQ6DXr-gzxwCzTeirOqerr0Qe_ddMfuKCPxbdAkswRgNdMRAbKkNGegr2b4mC4T0DUlnCx4LSFHlhwieUrkbHiq387SfXKV9wZ98_T5V4EAEHaWQDQ9jcTewc6QfAj47skxG3h2JUQEuio?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d78c4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d78c4e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcb2y7a6M8Mun-LXb7lc-YdKeQWWLLIh-ljkLBaFBGA1IQ3Z8JKmN0SuOFuorNJU4G1n70zKZzpzaCQZ5DcHCBr1v54T8aHOQuYt7uARtGQ8KnuVyrWK6O4iASE8z3YEgzCEeLZJoYrewdYEgPF4nqbW-I_?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d78e9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d78e9a\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdy_XLRaT9s2HSfDZoSmQZgEwcYiKCp1IncnE-Fcsa7L_A0qQ4ufPQSs7oQZ3RKVUcoYctp1BoyEeq5zwQswIs0AfJi6ze_H7W94Eq2dKsXHmF34yHeC14mBewIZ-vK9XCg80fCdl8TeenAvrxo_cXYYb8L?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How important is brand authenticity to you when choosing products or services?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d79129&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d79129\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdLQ4zCJ8EIUzEZ_Fu5tHQd66ku83ROjUqGe3G-acdN70_tZ6o4fyqPvZyoW4tIj6nr2qXIAHvmUTGN7WNmYBqwFGW6LRaCTN8kfdvdOjkV2rbi9fQPMW1Ul2gdooWtPk2oiO7y8FCOAq4hwPqmsJqeZlPe?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What does authenticity in a brand mean to you? (Select up to two options.)<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a238f1d79372&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a238f1d79372\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfVN__C1zzJXurRbMsUNBhvB04DpI1WVTxXpKxugUoV15DoIhzVRPJqp6rIUVxHWlCc1j1v8VosIZn43kLdPOMgiCzGLU-dXPN0QfG0dBkaReHHfsOah28C7oTzLyu5MW3HpSe4lNl66kz1rp6xtP0Sbtxr?key=fMUpEK3KInIS-aTXbput2g\" alt=\"\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Authenticity remains of key importance for consumers considering products and services but matters more to younger consumers. Quality and honest communication are the two primary signifiers of authenticity for all demographics.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p> In an age of AI and social media, authenticity can feel harder to find than ever. We wanted to discover how important authenticity is to shoppers \u2014 and what authenticity means to consumers in 2024.<\/p>\n","protected":false},"author":3,"featured_media":1345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-research"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-300x237.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-768x606.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-1024x808.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-1536x1213.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1-2048x1617.jpg"},"post_author":"Lotte Reford","assigned_categories":"Branding, Research","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important\" \/>\n<meta property=\"og:description\" content=\"In an age of AI and social media, authenticity can feel harder to find than ever. We wanted to discover how important authenticity is to shoppers \u2014 and what authenticity means to consumers in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T11:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2021\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lotte Reford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lotte Reford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\"},\"author\":{\"name\":\"Lotte Reford\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/297a0080af5de158e826f5af851fabeb\"},\"headline\":\"Survey: 98% of Consumers Agree Brand Authenticity is Important\",\"datePublished\":\"2024-09-16T11:16:36+00:00\",\"dateModified\":\"2024-11-21T14:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg\",\"articleSection\":[\"Branding\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\",\"url\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\",\"name\":\"AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg\",\"datePublished\":\"2024-09-16T11:16:36+00:00\",\"dateModified\":\"2024-11-21T14:34:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg\",\"width\":2560,\"height\":2021},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Survey: 98% of Consumers Agree Brand Authenticity is Important\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/297a0080af5de158e826f5af851fabeb\",\"name\":\"Lotte Reford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f81cee574034f99c2b24f646e6ec221935b22e0ef17d28b5ff883f0880b243b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f81cee574034f99c2b24f646e6ec221935b22e0ef17d28b5ff883f0880b243b7?s=96&d=mm&r=g\",\"caption\":\"Lotte Reford\"},\"description\":\"Lotte Reford is a writer and marketer with a passion for bringing brands to life, and has a background running both commercial and academic research. Lotte has expertise in a range of topics including brand design and consumer behavior.\",\"url\":\"https:\/\/www.atom.com\/radar\/author\/lotte\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important","og_description":"In an age of AI and social media, authenticity can feel harder to find than ever. We wanted to discover how important authenticity is to shoppers \u2014 and what authenticity means to consumers in 2024.","og_url":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2024-09-16T11:16:36+00:00","article_modified_time":"2024-11-21T14:34:25+00:00","og_image":[{"width":2560,"height":2021,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg","type":"image\/jpeg"}],"author":"Lotte Reford","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Lotte Reford","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/"},"author":{"name":"Lotte Reford","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/297a0080af5de158e826f5af851fabeb"},"headline":"Survey: 98% of Consumers Agree Brand Authenticity is Important","datePublished":"2024-09-16T11:16:36+00:00","dateModified":"2024-11-21T14:34:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/"},"wordCount":491,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg","articleSection":["Branding","Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/","url":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/","name":"AtomRadar Survey: 98% of Consumers Agree Brand Authenticity is Important","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg","datePublished":"2024-09-16T11:16:36+00:00","dateModified":"2024-11-21T14:34:25+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/09\/Brand-Authenticity-scaled-1.jpg","width":2560,"height":2021},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/survey-98-of-consumers-agree-brand-authenticity-is-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"Survey: 98% of Consumers Agree Brand Authenticity is Important"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/297a0080af5de158e826f5af851fabeb","name":"Lotte Reford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f81cee574034f99c2b24f646e6ec221935b22e0ef17d28b5ff883f0880b243b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f81cee574034f99c2b24f646e6ec221935b22e0ef17d28b5ff883f0880b243b7?s=96&d=mm&r=g","caption":"Lotte Reford"},"description":"Lotte Reford is a writer and marketer with a passion for bringing brands to life, and has a background running both commercial and academic research. Lotte has expertise in a range of topics including brand design and consumer behavior.","url":"https:\/\/www.atom.com\/radar\/author\/lotte\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=804"}],"version-history":[{"count":2,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/804\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/804\/revisions\/825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}