{"id":887,"date":"2024-10-01T10:02:25","date_gmt":"2024-10-01T10:02:25","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=887"},"modified":"2024-11-21T14:32:45","modified_gmt":"2024-11-21T14:32:45","slug":"51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/","title":{"rendered":"51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>51% are familiar with .co domains<\/li>\r\n\r\n\r\n\r\n<li>Just one in four are familiar with .xyz domains<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> The scarcity of brandable .com domain names has led businesses to consider a range of alternative extensions. However, a lack of familiarity with alternate domains among consumers can harm credibility and memorability. To help brands choose, we surveyed consumers&#8217; familiarity with various popular alternative extensions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question:<\/strong> How familiar are you with the following domain extensions? Domains surveyed:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>.org<\/li>\r\n\r\n\r\n\r\n<li>.co<\/li>\r\n\r\n\r\n\r\n<li>.io<\/li>\r\n\r\n\r\n\r\n<li>.ai<\/li>\r\n\r\n\r\n\r\n<li>.xyz<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A representative panel of American consumers aged 18 \u2013 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>51% are familiar with .co domains<\/li>\r\n\r\n\r\n\r\n<li>Just one in four are familiar with .xyz domains<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf-bEqnTWBJhrsJ0C-oFc7aABJG-G27-jZXNhSfUSJOvhAItMAxHoJx2BjjdbIr_cMWxdpeRsPvYtUwLbl1vT-8Pys454wkATlL3r14IEjT2Cx5_j_zC6D61i88NW8VUgPMEBryun3MRMQ4KDhuscak6-7u?key=q79dhQNm-uawcc1p4ON04Q\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\"\/>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Any questions? Let our research support your next article \u2014 completely free<\/strong> (some limitations apply).<\/p>\r\n\r\n\r\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-3915fabf-1962-49d1-b398-88890b57ebad wpforms-render-modern\" id=\"wpforms-612\"><form id=\"wpforms-form-612\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"612\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/radar\/wp-json\/wp\/v2\/posts\/887\" data-token=\"1d3c3ee31986d675a06b4c65adc122af\" data-token-time=\"1780879790\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-612-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_0\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-612-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" aria-errormessage=\"wpforms-612-field_0-error\" required><\/div><div id=\"wpforms-612-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_1\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-612-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-612-field_1-error\" required><\/div><div id=\"wpforms-612-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_2\">Message <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><textarea id=\"wpforms-612-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-612-field_2-error\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"612\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/887\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-612\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\"\/>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Men and women are equally familiar with .co domains.<\/li>\r\n\r\n\r\n\r\n<li>For all other alternative domains, including .org, men express more familiarity.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfkjhDcxLovdMh3ZKI-JLt56_He41FD2Nf6TKW650Av1ilvX5RiOE6qo2HFlped17wZ7-hmMKXyAWhlzKBV-qZRNtca0Y1O6co0C-myQg9yZrVtfmpME_NeTtA7vbmDXnIn7RpkCQK3_r5W9aa6iXdwYFUX?key=q79dhQNm-uawcc1p4ON04Q\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsED4viGLxzLUpMvKML45rZrj-kOyGc5zJVv68zaEJ_6_bno5iXLo3YmwcogSQM3xBbh0MUKu-Fa4Wt1v7FNVIUC7oLTYBjxF0d945DeVFvAs-oNdFxUzW7-b5glgA24z7mG3Efcp_MEhUo-glvKBGp6C9?key=q79dhQNm-uawcc1p4ON04Q\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Younger consumers are more familiar with alternative domains.<\/li>\r\n\r\n\r\n\r\n<li>77% of 55 &#8211; 64s are unfamiliar with .io domains, vs 19% of 18 &#8211; 34s<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/image-1-1024x376.png\" alt=\"\" class=\"wp-image-889\"\/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/image-1024x372.png\" alt=\"\" class=\"wp-image-888\"\/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfZYidwP11SE8Eg_knlCogFK76U8QczKZ_3pOxK49CaPUeEiax8H8wrqAMt2aeymuLk71JAYKlE6RAtIGpExxCNZ8_M67C0OyJ21h4_Hj_oEQOWMkqCJaA9PbDt4XCZY8FKwkaKB67mXlnPPpfz1FPzxOs?key=q79dhQNm-uawcc1p4ON04Q\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Industry<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Tech-employed respondents demonstrate more familiarity with .io and .ai domains (.io \u2014 77%; .ai \u2014 89%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Tech-related (Computer software, IT, Internet &amp; Telecomms)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How familiar are you with the following domain extensions?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcIVQabr71Rnx2zMCGHmwpN6HJ3tutsktg_Kcv17y_RZr0YbKoTUrlTI3u3F82q2P2SiGGIXqdmuKU5gmkhVxs-zuzB0qNzfxZy1zCVQanHvs-3rNLefKbIk4b-fn_ks7_xsm78ohcVGd3FNnKirXKeiWUQ?key=q79dhQNm-uawcc1p4ON04Q\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Younger consumers, men and those working in or adjacent to the tech industry demonstrate greater familiarity with alternative domains. This shows that domains beyond .com can offer new brands significant value and provide a strong platform for online success \u2014 but only if you know your audience.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The scarcity of brandable .com domain names has led businesses to consider a range of alternative extensions. However, a lack of familiarity with alternate domains among consumers can harm credibility and memorability. To help brands choose, we surveyed consumers&#8217; familiarity with various popular alternative extensions.<\/p>\n","protected":false},"author":2,"featured_media":1330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31,1],"tags":[],"class_list":["post-887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains","category-research"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1-2048x1366.jpg"},"post_author":"Grant Polachek","assigned_categories":"Domains, Research","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey\" \/>\n<meta property=\"og:description\" content=\"The scarcity of brandable .com domain names has led businesses to consider a range of alternative extensions. However, a lack of familiarity with alternate domains among consumers can harm credibility and memorability. To help brands choose, we surveyed consumers&#039; familiarity with various popular alternative extensions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T10:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131\"},\"headline\":\"51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey\",\"datePublished\":\"2024-10-01T10:02:25+00:00\",\"dateModified\":\"2024-11-21T14:32:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg\",\"articleSection\":[\"Domains\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\",\"url\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\",\"name\":\"AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg\",\"datePublished\":\"2024-10-01T10:02:25+00:00\",\"dateModified\":\"2024-11-21T14:32:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131\",\"name\":\"Grant Polachek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g\",\"caption\":\"Grant Polachek\"},\"description\":\"Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.\",\"sameAs\":[\"http:\/\/atom.com\"],\"url\":\"https:\/\/www.atom.com\/radar\/author\/grant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey","og_description":"The scarcity of brandable .com domain names has led businesses to consider a range of alternative extensions. However, a lack of familiarity with alternate domains among consumers can harm credibility and memorability. To help brands choose, we surveyed consumers' familiarity with various popular alternative extensions.","og_url":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2024-10-01T10:02:25+00:00","article_modified_time":"2024-11-21T14:32:45+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg","type":"image\/jpeg"}],"author":"Grant Polachek","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Grant Polachek","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/"},"author":{"name":"Grant Polachek","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131"},"headline":"51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey","datePublished":"2024-10-01T10:02:25+00:00","dateModified":"2024-11-21T14:32:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/"},"wordCount":333,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg","articleSection":["Domains","Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/","url":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/","name":"AtomRadar 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg","datePublished":"2024-10-01T10:02:25+00:00","dateModified":"2024-11-21T14:32:45+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/10\/domain-names-scaled-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/51-are-familiar-with-co-domains-2024-alternative-extension-familiarity-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131","name":"Grant Polachek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g","caption":"Grant Polachek"},"description":"Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.","sameAs":["http:\/\/atom.com"],"url":"https:\/\/www.atom.com\/radar\/author\/grant\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":1,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/887\/revisions\/1333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}