We just received our ICANN accreditation 🎉
It’s a big milestone. But more than anything, it’s a fresh start.

The registrar space hasn’t evolved much in years. Same interface. Same flows. Same friction. It’s worked, but only in the most functional sense.

Most registrars weren’t built for domain investors. They weren’t built for creative brand discovery. And they definitely weren’t built for the AI-powered internet we live in today.

This accreditation gives us the opportunity to build the registrar we always imagined. One that helps domain investors maximize potential, and helps founders discover the name that launches their vision.

We’re starting from a blank slate and are asking: If you were to build a registrar today, in the age of AI and rapid innovation, what would it look like?

Our answer: It would be intelligent. Personal. Creative. It would help buyers discover, not just search. It would support domain investors with tools that drive real sales, not just renewals.

We’re building an AI-first registrar, deeply connected to the foundation we’ve already laid:
a domain marketplace that powers discovery, a branding platform that brings ideas to life, and years of learning from thousands of buyers and sellers.

Here’s what’s coming:

For Domain Investors

You’ll have tools to improve discovery and boost sell-through rates.
You’ll be able to manage smarter, promote better, and move faster, with AI agents helping you spot and dropcatch valuable expiring domains with more precision.
And when a domain expires and gets auctioned, we’ll share a portion of the revenue because value should be shared, not lost.

For Buyers

You’ll get more than just a domain.
You’ll get the full set of tools to bring your brand to life-
Logos, audience testing, trademark support, brand monitoring.
A complete branding ecosystem,
delivered in a way that’s cost-effective, intuitive, and actually enjoyable to use.

Now, a quick reality check:
It will take us a few months to launch a public-facing registrar. We want to do this right, not fast.

But the work begins now.
We’ll soon start using our new infrastructure to automate transactions, streamline transfers, and power a whole new layer of intelligence inside Atom.

And we’ll keep iterating – rapidly and always with founders and domain investors in mind. If you’re a founder, a domainer, or someone building the next great idea, we hope this becomes your new home.