Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your biotech company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time.

In contrast to a boring name, a name that sounds interesting or modern is likely to be remembered more often, pass around quicker, attract more customers and increase sales.

And no one wants to be the business that causes this awkward situation:

“I have been taking these probiotics from this new biotech company and they are really great!”

“That’s nice! I would like to try them out too. Which company is it?”

“Oh…umm, it’s… sorry, I forgot the name.”

With this in mind, follow these guidelines to develop your own amazing biotech company name ideas and finding a great name that will help you succeed:  

Get creative

You are launching a biotech company, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your biotech company.

Biotech company names typically align with standard industrial branding standards. Your goal is to project trust, security, and perhaps of your core benefits and values. However, it’s not unheard of for an innovative biotech company to go with a name that is very unique, modern and unexpected.

Ask yourself, What do I want people to know about my biotech company immediately?

Here are some common answers:

• It is High-end
• It is Modern
• It is Unique
• It is Reliable

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about how to name a business with effective and evocative brand styles.

Stay focused

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

• We want a name with scientific roots that immediately informs people that we are a biotech company.
• We need a short, distinct, and catchy name, regardless of it not having a proper meaning to it.
• We would like a name that will depict the work our company does – production of dietary supplements and energy drinks.
• We want a technical name that represents the use of scientific technology in the creation of our products.

A lot of biotech companies dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 30,000 naming projects and developing hundreds of biotech company names, we believe strongly in a more systemic and strategic approach.

Think of ideas

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the biotech company you’re competing against is an important aspect of developing effective biotech company name ideas. One of the major decisions you’ll want to make when naming your biotech company is, Do I want to fit in or stand out from the biotech industry?

Develop an Inspiration Deck – You can find inspiration for your biotech company name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning biotech domains from a curated, premium marketplace. Building a list of inspiration is a well-respected copywriting technique, and it will certainly help you develop great business name ideas as well.

Know the naming requirements

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

What not to use-

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

View our full checklist for Catchy Business Names.

Plan ahead

A great biotech company name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a biotech company to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Validate the name

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Linguistics Analysis

Once you’ve settled on a top choice name, it is crucial to perform a linguistics analysis to ensure that the name translates well globally. A number of companies have run into linguistic challenges, including Nokia. The manufacturing brand had no idea that their new line of Lumia cell phones would translate to “lady of the night” in Spanish.

Performing a linguistic analysis on your name can help you avoid an embarrassing situation that could ultimately alienate your brand as well as cost you expensive and time-consuming rebranding that will eat up your revenue and sales.

Words and language are powerful tools as they can play a crucial role in the success or failure of any company or product. Conducting the proper research can help you feel confident that your name choice will be well received on a global level.

Learn the three additional critical validation steps – discover how to pick a business name.

Take your time

Follow this tested process to create a biotech company name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate their usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Atom is a one-of-a-kind platform where entrepreneurs and marketers get biotech names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

View our full list of Biotech Domains.

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Atom is an one-of-a-kind platform where you can launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase