Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive. 

But what about something much simpler? 

Naming your company with a real word is a bold move that announces your presence in the industry with strength and elegance. 
Take a look at these real word business names hand-picked from the branding experts here at Atom.

1. Apple
2. Swoop
3. Slack
4. Amazon
5. Target
6. Match
7. Caterpillar
8. Oracle
9. Nationwide
10. Delta
11. Mint
12. Tinder
13. Swipe
14. Uber
15. Square
16. Vine
17. Lush
18. Acorns
19. Polo
20. Obey

In short, choosing a real word for your business name is a confident and sophisticated choice that will stand the test of time. Plus, it can save you a lot of mental anguish and unneeded hassle in the long run. 

Check out our business name generator for new name ideas and learn all you need to know about coming up with your own business name.