Using Atom’s powerful filtering tools and intuitive search features, the team quickly found a modern, memorable .io domain that reflected their mission and helped position them for rapid growth in a competitive space.

“Choosing the right domain made a noticeable difference. It gave us a clean, credible brand that’s easy to remember and easy to trust.” — Kristian Wright, enhanced.io CEO

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Snapshot

• Domain: enhanced.io
• Industry: Tech, Internet, Software
• B2B
• The Challenge: Rebranding with a name that resonated with MSPs, stood out in a crowded space, and came with a clean, matching domain.
• The Solution: Used Atom.com’s filtering tools to find an available, modern .io domain that aligned perfectly with their mission and identity.
• Notable Metrics:
  • 35% higher click-through rate on LinkedIn campaigns; 
  • >60% of demo requests now come from branded or organic search.

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Brand Story

Formerly known as inSOC, the company behind enhanced.io had been serving Managed Service Providers (MSPs) for five years, offering cybersecurity solutions. But as the MSP landscape evolved, so did their strategy. Based in Edinburgh, UK, they rebranded to enhanced.io to better reflect a modern offering focused on visibility, scalability, and ease of delivery. This rebrand wasn’t cosmetic; it was a ground-up refresh of platform, pricing, and positioning.

The Challenge

As the team sought to reposition their brand, they faced several naming hurdles. They needed something “short, memorable, and clearly aligned with our brand.” A .com was too generic or unavailable for the names they liked, and many options either lacked clarity or felt too enterprise-focused. Their audience needed something “clear, credible, and partner-friendly,” not overly technical or product-specific. It was a balancing act between uniqueness, relevance, and availability.

The Solution

Using Atom.com, enhanced.io’s team filtered by industry-relevant keywords like “cyber,” “secure,” and “defence,” and prioritized clean .io extensions that felt both modern and technical.

“The tool helped us quickly spot names that stood out while staying relevant to the MSP cybersecurity space,” — Kristian Wright, enhanced.io CEO

The name enhanced.io captured their value proposition in a single word: enhanced visibility, enhanced protection, enhanced outcomes. And the .io domain reinforced their tech-forward positioning. Atom made the search process efficient, targeted, and ultimately successful.

The Results

The impact of the new domain was immediate and improved brand recall, strengthened credibility, and contributed directly to marketing performance:

• 35% higher click-through rate on LinkedIn ads compared to the previous brand
• Over 60% of demo requests now come from organic or branded search
• Better engagement with international partners and stronger early trust in sales conversations

The domain didn’t just represent the brand—it became a core asset in the company’s growth strategy.

“Having a strong domain like enhanced.io has made a real impact from day one,” — Kristian Wright, enhanced.io CEO

Looking Ahead

enhanced.io’s vision is to become the go-to cybersecurity platform for MSPs that want to deliver enterprise-grade protection without the enterprise-grade complexity. Their domain is helping them achieve that by making the brand instantly credible and easy to remember in a crowded market. The clarity and confidence built into the name is mirrored in every touchpoint of the business.

Ready to Find Your Domain?

If you’re looking for a domain that captures your brand’s purpose and accelerates your growth, start your search at Atom.com. With intuitive tools and curated premium names, Atom makes it easy to discover the perfect domain, just like enhanced.io did.