Lumuv, a video editing studio for influencers and brands, used Atom.com to discover and secure a sleek, international-ready domain that positioned them for long-term growth.

“Having a strong, exact-match domain like lumuv.com gave our brand immediate credibility and made it easier for people to remember and find us online.” — Volodymyr Kutsyi, Lumuv founder

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Snapshot

• Domain: Lumuv.com
• Industry: Post-Production and Digital Video Editing Services
• B2B & B2C
• Problem: Operated under a name that was hard to pronounce and lacked international appeal
• Solution: Found a short, brandable, .com domain through Atom’s curated search filters
• Results Highlight:
  • 40% increase in client enquiries within three months of domain launch
  • Positive feedback on branding following the domain launch

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Brand Story

Lumuv is a remote-first creative studio offering premium video editing services for influencers, content creators, and brands worldwide. Known for their originality and adaptability, Lumuv blends storytelling with clean, modern visuals to help clients elevate their content and stand out in crowded social media landscapes.

Originally operating under the name MriyaLabs, the studio had a loyal client base but needed a brand identity that was easier to scale and more accessible to international partners.

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The Challenge

While MriyaLabs had personal meaning, it posed challenges: it was difficult to pronounce and remember for international audiences. The team recognized that to grow their business globally, they needed a name and domain that reflected their values: clarity, creativity, and professionalism.

“One of the biggest challenges was finding a name that felt unique, was easy to pronounce in different languages, and still had the domain available.” — Volodymyr Kutsyi, Lumuv founder

They considered a range of options, but none struck the right balance of meaning, clarity, and brand potential.

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The Solution

Turning to Atom.com, Lumuv began searching for a short, international domain that could grow with their business. Atom’s filtering tools made it easy to narrow the search by industry and style, allowing them to focus only on names with real brand potential.

“We narrowed it down to about five strong contenders, and eventually landed on Lumuv. It was simple, meaningful, and subtly connected to our work.” — Volodymyr Kutsyi, Lumuv founder

By filtering for short, brandable .com names, Lumuv found a perfect match that not only reflected their creative mission, but also gave them instant credibility with global clients.

The name draws from lumen, Latin for light, which reflects the studio’s mission to illuminate stories through video. The exact-match .com sealed the deal, giving the brand a professional edge from day one.

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The Results

Since launching as Lumuv.com, the brand has seen a noticeable uptick in credibility, clarity, and client engagement.

• 40% increase in client enquiries within three months of domain launch
• Positive brand perception: An increase in inquiries and positive feedback on the brand’s clarity and presentation.
• Global appeal: The new name is easy to pronounce and remember, helping the studio work confidently with clients worldwide
• Stronger positioning: Clients now associate the brand with high-quality, polished, and professional work, exactly what Lumuv aimed for.

“Clients often mention that our branding feels polished and professional, which is exactly what we were aiming for.” — Volodymyr Kutsyi, Lumuv founder

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Looking Ahead

With its new identity, Lumuv is now positioned to grow into a globally recognized creative studio. The team continues to focus on originality and storytelling, with a domain that scales with their ambition.

“Our vision is to build Lumuv into a creative studio known for high-quality, original video work with a global reach. Having a clean and professional domain like lumuv.com definitely supports that.”

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