Your new marketing agency is likely all about creativity. You’ll create campaigns imbued with innovative ideas, use out-of-the-box marketing to sell your services to clients, and develop eye-catching ways to differentiate your brand from the competition. Like every other aspect of your business, the name of your agency also needs to be creative!

Your name will be your future clients’ first interaction with your brand. Even if you have the most creative, groundbreaking team on your side, a dull name for your agency will dramatically hinder your success. Why should a client hire you for your creative services if you can’t create an exciting, memorable name for your own company?

Feeling pressure to find the perfect name? Not to worry – it may be easier than you think. You have other marketing agencies to serve as your inspiration, along with some tips from Atom naming experts. Read on for examples of great names for marketing companies, as well as some naming “don’ts” to avoid when creating your name.

What are the naming standards for marketing agencies?

As a marketing agency, you want to convey a certain level of creativity and innovation to your clients. Similar to eCommerce companies, you’ll find marketing agencies combining words to create unique names to represent their business. Marketing agencies tend to stay away from wordplay and puns, as they also want to convey a professional image to professional clients.

In this industry, you’ll find companies gravitating towards words that convey a certain level of power, or that represent buzzwords of the business. Some examples of marketing agency names provided by the Atom community include IronFlame for a branding and marketing agency and PivotalLab for a digital marketing agency.

What not to do when naming your marketing agency

Don’t be boring
When your clients begin their search for a marketing agency, a simple Google search will likely overwhelm them with options. You only have a few seconds to catch a potential customer’s attention before they move on. In those few short seconds, you don’t have time to lay out the finer details of what makes your agency superior to your competitors.

Instead, you must rely on your name to help you stand out from the sea of companies offering similar services. Your name could be what makes the difference between someone choosing your agency instead of scrolling to the next one on the list.

As we mentioned before, coming up with an exciting name is especially important for marketing agencies. You are selling creativity, and your name must demonstrate your creative prowess to your potential clients.

Don’t be obscure
A brand that’s clever or witty can be very appealing to your customers. However, when it comes to a name, don’t go for an obscure metaphor that only a handful of people will understand. While choosing a name that plays on a technical marketing term may attract other marketers, it will be lost on CEOs, administrative assistants, and other people outside of the industry.

Obscure or complicated names are also easily forgotten – we’ve all had those moments when we’re desperately trying to recall the name of a business. If we don’t remember it quickly, when we need it, then that company has lost a potential sale.

Don’t over-complicate your name
We’ve all come across a brand name that we have no idea how to pronounce. You want your clients to be able to remember and pronounce your name, making it easy for them to recommend your services to their peers.

Organic customer referrals are one of the most rewarding sources of revenue, and creating an easy-to-remember name is one of the best things your company can do to drive those recommendations. Don’t miss out on potential brand advocates with an overly complicated or difficult-to-pronounce name.

Don’t forget about legality
When naming your marketing agency, keep legal implications in mind throughout the entire naming process. Choosing a name that is already in use will not only negate your aim of being unique and creative but may also cause legal trouble down the road.

Trademarks can be tough to navigate without help from an expert. You can check with the United States Patent & Trademark Office to find out if your desired name is registered as a trademark. However, we always recommend hiring a professional to help you navigate the legal issues surrounding starting your business.

Understanding marketing agency naming standards

When coming up with the perfect name for your new marketing agency, be sure to apply the same creativity to your name that you will to your marketing projects. Play around with combinations of words that match the brand message you want to convey to clients. Throughout the naming process, also be sure to avoid the common naming mistakes listed above. With the tips and tricks in this article as your guide, let the exciting journey of naming your marketing agency begin!

Need help coming up with a great name? Contact Atom today – our naming experts are here to help!