At a glance:

• 70% of people have a positive response to the new logo.
• But 40% of people agree it looks too much like Netflix’s logo.

Objective: Verizon are chasing freshness and vibrancy with their flashy new logo. But how are consumers reacting to an update to this controversial brand?

Question one: What do you think of the new Verizon logo?

• I love it!
• I like it
• I neither like nor dislike it
• I dislike it
• I hate it!

Question two: What does Verizon’s new logo evoke for you?

• Freshness
• Vibrancy
• Friendliness
• Unfriendliness
• It looks too much like Netflix
• Other

Audience: A general panel of American consumers aged 16 – 64.

Overall Results

• 70% of people have a positive response to the new logo.
• But 40% of people agree it looks too much like Netflix’s logo.

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

Gender Breakdown

• Men are more likely to think the similarities with Netflix’s logo are too much: 45.2% vs 36.2%.

Men

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

Women

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

Age Breakdown

• Biggest hit is among younger audiences: 86.7% of 16 – 35s like it or love it.

16 – 24

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

25 – 34

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

35 – 44

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

45 – 54

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

55 – 64

What do you think of the new Verizon logo?

What does Verizon’s new logo evoke for you?

If you’re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, contact Atom’s Communications Lead Lotte Reford to learn more.