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Case Study: How Heyy.io Discovered a Great Domain to Start the Conversation
“A strong, short domain increased credibility and memorability. It is perfect!” — Tal Badani, Heyy Founder & CEO
4 Min read
Case Study
Domain Investing
3 Min read
Atom Information
Domain Investing
New on Atom: Comparable Sales for Domain Listings
One of the most common questions buyers have when evaluating a premium domain is: “How do I know if this is the right price for a name like this?” Unlike markets such as real estate or equities, domain buyers often have limited access to comparable pricing context when evaluating a specific name. For many founders and entrepreneurs purchasing a premium domain for the first time, this lack of...
3 Min read
Domain Investing
Introducing Committed Offers: A New Way to Strengthen Domain Negotiations
Negotiating a premium domain often involves a balance between exploration and commitment. Buyers want the flexibility to test ideas and submit offers as they evaluate a name. Sellers, on the other hand, want confidence that an offer reflects genuine intent before taking a domain off the market or moving forward with acceptance. To help bring a little more clarity and confidence to this process...
3 Min read
Case Study
Domain Investing
Case Study: How RxION.com Helped a Telemedicine Startup Build Instant Trust
“[The domain] immediately increased credibility and memorability, especially in ads, referrals, and partner conversations.” — Christopher Gatchis, RxION CEO
4 Min read
Case Study
Domain Investing
How a Premium Domain Helped Turn a Personal Crypto Passion into a Trusted iGaming Media Brand
“Our strong, memorable domain has helped build instant credibility, increase user trust, and drive steady growth in traffic and engagement.” — Kristoffer Hagen, GottaGamble Founder
4 Min read
Atom Information
Domain Investing
Domains, Now Programmable
Building the Domain Layer for an Agentic World For most of the internet’s history, domains have been one of the last manual layers in the startup stack. You could provision servers with an API. You could process payments with an API. You could authenticate users, deploy code, trigger workflows – all programmatically. But when it came to identity, you still opened a browser. You searched...
3 Min read
Case Study
Domain Investing
Case Study: Pluid Finds a Short, Memorable Domain to Build Confidence in Crypto Tools
“We wanted a name that was easy to pronounce more than anything else. Pluid fits perfectly.” — Pluid Founder & CEO
3 Min read
Domain Investing
Registrar
Introducing Domain Legacy: A Continuity Plan for Your Domains
Every year, valuable domains expire. Sometimes intentionally. Often not. In many cases, expirations are not strategic decisions – they happen because an email goes unread, a payment method fails, account access is lost, or the person responsible becomes seriously ill or passes away. Unlike other assets, domains do not pause while situations are sorted out. Renewal windows close, grace...
3 Min read
Case Study
Domain Investing
Case Study: Compira Finds a Name That Inspires Confidence
“Having a brandable and memorable name definitely helps with keeping top of mind awareness amongst customers looking for the best deal.” — Anders Lindsborg, Compira CEO
5 Min read
Atom Information
Domain Investing
The Atom Domain Registrar Is Live
A Foundational Step Forward From the beginning, Atom has been focused on bringing clarity and momentum to the process of finding and owning a great domain. Over time, that vision has expanded into something broader: a single place where brands are discovered, built, protected, and grown, without unnecessary handoffs or friction. Launching the Atom registrar is a foundational step in that...
