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Despite experience working on thousands of naming and branding projects, and personally managing hundreds, it took an audiobook to cement something about the branding process for me. I’d long had an inkling that naming and brand positioning are linked to human nature, but David Hawkins’ Success Is For You really hammered this point home for me. In it, he says, “You only have one customer; it’s...
Once you have a hold of the basics of naming, you’re probably wondering what the next move is. Whether this is your first or your fifth experience of naming a business, you’re still learning. After working on over 30,000 naming projects and carrying out thousands of naming tests, I’m in a pretty unique position to give naming advice. So, what is important in terms of advanced naming strategies...
When naming a business, most first-time founders want a name to pop up and grab them. They want the fairytale: love at first sight. But naming doesn’t work like that — it’s more like ‘real love’ than ‘fairytale love.’ Sure, you might get butterflies from catching someone’s eye across the room. But in the end, that person is unlikely to end up being perfect for you. In order to find...
We asked our audience the thought-provoking question: “What song do you think best captures the attitude, feelings, and emotions of domain investing?” While the options are essentially limitless, here are some of our favorite submissions! "Jessie's Girl" by Rick Springfield. Where can I find a (domain) like that??— Lonesome Daisy (@LonesomeDaisy) August 9, 2021...
Today, we’ll be exploring a fairly advanced naming concept that isn’t frequently talked about on the internet. What we see fairly often is that entrepreneurs and product specialists going through the name development and selection process struggling with what we have come to call Brand Imagination. Brand Imagination is the ability to imagine, envision, and become excited about the elements of a...
Starting a business is a lot like entering a race—an unending one. And just like any race, the market doesn’t wait for anyone. Businesses are always on the move, searching for the next big thing that’ll boost their performance in the market and take them closer to the ‘success line,’ where they get rewarded with profit, loyal customers, and a solid brand reputation. But before any entrepreneur...
A lot of aspiring entrepreneurs have hopped on the dropshipping boat (no pun intended) because it’s a relatively easy business to start. They don’t have to stock inventory and handle product returns, they can choose from thousands of products to sell, and the overall capital required to start is fairly small. However, given its drawbacks such as tight profit margins and very little control over...
Variety is the spice of life. And just the same way customers are very particular about the taste of their favourite chocolate and vanilla flavored ice creams, customers pay special attention to the flavor a brand communicates. Branding is the heartbeat of every business. But for it to be heard in this over-saturated market of today, it needs to be unique and consistent. It must have a special...
So you’ve started a business, and sure enough, it didn’t take you long to realize that just like how people can be competitive, businesses too are very competitive. And in this competition of businesses, in this struggle for clients and market share, branding is the name of the game. Think of it as a chain reaction. For your business to outperform its competition and take the crown in its...
Problem Entrepreneurs, Brand Managers, and Product Leaders too often choose the wrong brand positioning for the new venture or rebrand Survey Summary Number of Responses: 301 Who we targeted: A general panel within the United States Age: 25-65 Gender: Men 171 Responses / Women 130 Responses Channel: Third Party Online Research Tool Survey Question: Would you be more interested in working with a...
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