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This Article was first published at Forbes.com. If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to say and hear) is to leverage poetic devices. Names such as PayPal, Krispy Kreme and...
When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to do things, creating your name without first defining your target audience is...
Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, a name idea that sounds appealing and catchy in their...
As you begin the process of creating an amazing name for your company, brand, product, or just about anything else–you’re likely reading through articles providing you with more naming advice than you could ever want. After perusing these articles, you may feel like you have a grasp on what the naming process will be like and what you should do to find the perfect name for your company...
Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem. Hablas Español When Coors Beer expanded to Spanish speaking countries, executives at the company decided to keep their U...
We’re making headlines! Here are times Atom was featured in the media: WGN – Naming means scaling: using crowdsourcing to nail down a great brand name Atom founder, Darpan Munjal, writes for Entrepreneur. AdWeek – How to Choose the Best Name for Your Brand Neil Patel – 5 Online Marketing Tactics I Learned From My Previous Startup...
POST WRITTEN BY Constantina Kokenes Whether you’re about to graduate high school or college, you understand the stress of school. You feel overloaded with homework, exams and lack of funds, so why would you want to start a business? It might seem crazy, but now is probably the best time to figure out how to start a small business Here are five reasons why it’s a great idea to start a small...
What is a good name for? This is a question our team gets asked multiple times per day. What’s a great name for an IT Firm, a Real Estate Agency, an e-Commerce, a Pizza Restaurant, a Documentary (You get the point). The Truth About Finding an Awesome Name Your business category is only a small fraction of the many aspects that should come together in the one, two, or three words that are your...
Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every startup must address. A single decision that certainly will not ensure...
Brainstorming is essential. Whether you’re trying to decide on the name that you’re going to use for the company or you’re developing expansion ideas and marketing plans, without help from others, you’re going to struggle to find great solutions and answers. That’s why it’s important that you know how to make each brainstorming session effective–without taking up too much time. Draft a...
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