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Conversion Rate Optimization (CRO) and its Benefits for your Online Business

A conversion rate is the total number of conversions that will be divided by the total amount of visitors in a website; and as for CRO, it is the method of testing two versions of the same website against each other. The goal of this is to find which version of the website converts more effectively, which site transmits more leads, phone calls, purchases, contact forms, and a lot more. Choose the...

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Content Marketing and its Benefits

You must have already heard about content marketing and its relevance for small to large businesses, however, if you have not really invested in this yet, there may be various reasons that are keeping you from taking advantage of content marketing; some reasons could be that you are being doubtful of its long-term advantages, you worry about investing in something that in the end, could turn out...

4 Min read
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Is it Best to Publish your Prices or Not?

One of the biggest questions that have been in the minds of a lot of business owners is if they should publish the prices of their products on their websites or not. It has been an on-going curiosity among a lot of online business ownersbut if we base it on tradition, these individuals back then were inclined to keep the price of the products off their websites. Nowadays, it is easy for anyone to...

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Smart Marketing Strategies to Boost your Home-Based Business

You have just established your home-based business and now is the time to start promoting it to attract and interest new customers or clients; but as a first-timer when it comes to handling a home-based business, you know that there will be a lot of challenges and difficulties that you will face along the way. It is a fact that fresh home-based businesses do not have enough finances and resources...

4 Min read
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Ways to Effectively Optimize Images on your Site

A lot of business owners disregard this but images can greatly generate a generous amount of traffic from search engines that are image-based – Google Images is one example of this. If you are a business owner who wishes to generate more traffic to your website, it is crucial that you learn various and effective ways to optimize images to increase your site’s traffic. It may sound like a very...

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The Impact of Favicons on SEO and is it Necessary for your Site?

If you are not too sure about what Favicons are, these are small 16×16 pixel icons that commonly have the first letter or logo of a specific brand; they can also represent a generic image to represent the type of business that one has. These are commonly placed in files called favicon.ico and are allocated in a website’s root directory. Microsoft’s Internet Explorer 5 (1995) was the first to...

3 Min read
Domain Name Generator

5 Tips to Selecting the Best Domain Name for your Online Business

It does not matter what type of site you want to build for your business because what matters most is to have the most effective, efficient, and useful domain name that is vital for the success and survival of your business. Most of the time, people often forget to focus on their business’ domain name since they get too preoccupied with the design and layout of the website – forgetting the...

4 Min read
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Easy Ways to Increase Online Sales

When speaking of your online business, does your online site stand out from the rest of your competitors by attracting visitors/prospects and actually turning them into clients? If not, you should probably focus on the idea of innovation to increase your online sales. With that in mind, ask yourself, is your online business website ready, and has it been prepared and enhanced for e-commerce? If...


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