If you are in the process of acquiring financing for your startup, you are likely concerned with finding a business name that will appeal to investors. Choosing a good name can make a tremendous amount of difference and help you secure the funding you need in order to get your business off the ground.

Think about your core company values
If you are thinking about how to name a business, one of the most obvious places you should start is by thinking about your core company values. Your values should be more than just a mere set of buzzwords—they should be something that guides your business and are taken seriously by all of those involved.

Begin by asking yourself, what is the purpose of starting this business? How can I name my business in a way where this purpose will be apparent? Though the underlying motivation of many businesses is to make a profit, there is usually something more to it than that. Your name is an opportunity to demonstrate why your business is unique, and investors will be impressed when you hit the mark!

Choose a naming style that appeals to your target market
When trying to generate catchy business names, you will need to think about who—exactly—your name is trying to “catch”. For businesses that require outside investing in order to get started, there may be multiple target audiences involved. You will simultaneously need to be thinking about a name that will generate consumer interest and build investor confidence over time.

Explain to potential investors how your name helps create organic value
Naturally, when investors are considering putting capital into a new venture, they are going to want to be assured that they are receiving a maximum return on their investment. The most obvious way you can demonstrate your company’s ability to generate return is with a well-prepared business model. But something that is frequently overlooked is the importance of your band.

If you can clearly demonstrate to potential investors that your name is a source of organic value in and of itself, then you will likely distinguish yourself from alternative investment options they were considering. A good name is something that should be strong, confident, original, and specific to the business itself. Remember, you are trying to convince these investors to give you their money—your name should be designed with this specific objective in mind.

Make sure your name is trademark compatible

The last thing you would want to have happen is to run into trademarking issues regarding your name. In order to maximize investor confidence, you will want to choose a name that is clearly capable of avoiding these sorts of issues. One of the surest ways you can do this is by choosing a name that is unique to your organization.

Generating unique names may be easier than you think. Some of the most widely known business names are portmanteaus (combinations of two words), slight modifications of existing words, or words that have no meaning whatsoever.

Conclusion

Instead of rushing to an investor meeting with a name you didn’t put much effort into creating, you should take some time to really think about the kind of image you are trying to create. Your name will often be the most permanent component of your business—it is certainly something you do not want to willingly overlook.