Tips for Picking the Best Name for your Consulting Firm

January 4, 2016

4 Min read

For most startup firms and consulting companies, they consider the company’s brand name as one of the more important things to focus on when it comes to their business; without a compelling and fascinating brand name and identity, a lot of companies and businesses end up lost in a crowd of similar-sounding and even meaningless names which does not help their business or company at all. The most common mistake is when the owner of the consulting firm uses their own surname or initials like JRA Associates, or DBJones Consulting.

These names are rather easy to forget and they create a somewhat barrier when the company eventually grows, if the owner of the consulting firm decides to take on a partner in his or her business, or when the owner eventually plans to sell the business. Remember that a new business owner would not want to have someone else’s name written on their front door, unless it’s the name of a legacy brand that has earned its reputation over the years.

So instead of taking that usual path of creating an average and common name for your consulting firm, here are a few strategies on how to pick and create the perfect name that is specifically for your consulting firm:

Keep it Simple

Notice that most of the strongest names of businesses are the simple ones. Avoid selecting those that are obscure, difficult to pronounce, and oddly off just for your company to come off as unique. Yes, it will attract the attention of people but it will discourage any word of mouth if the name of your consulting firm is too complicated; furthermore, it will be a little too tedious for your clients to find you online.

Keep in mind that whatever name you choose, it should easily roll of your tongue; otherwise, you will be awkwardly spelling out the name of your firm during client meetings which is a complete waste of time.

Base the Name on Positive Meanings and Connotations

One of the common and more favored naming strategies since it involves the use of timeless words to establish a new and positive sounding name for your company. An example would be the creation of a smart and brilliant sounding name called OneStar; it is simple yet has a professional and intelligent sound to it which makes it a good name choice that is easy to remember by everyone.

Choose a Metaphor to Create a Name

Using a metaphor for a company’s name can actually convey numerous attributes with a single snapshot. If your consulting firm is known for being at the top edge in your industry, opting for metaphors such as javelin or trident may work for your firm.

Try Out your List

When you have come up with a couple of consulting business name ideas, have a few people within your market, and even potential clients react to the names and get their thoughts and ideas about these. Also take into account your overseas clients if you do have some since every country and their culture have different interpretations to various names. Be careful since a name of your choice could be great for one client and offensive to another.

The name of your business is one of the most vital decisions you will make when it comes to your business, so taking advantage of these tips and strategies may help greatly; yet to gather more inspiration for your firm’s name, here are some great names that have been recently submitted on Atom: