Introducing “Track Price”: A New Way to Engage Interested Buyers

We’ve introduced a new feature called Track Price that gives sellers more visibility into buyer interest—and more control over how to respond to it.

???? What is Track Price?

Buyers can now choose to track the price of a domain they’re interested in. This means they’ll receive a notification whenever the price of that domain changes, or if a price change is scheduled in advance.

Unlike Shortlist, which is a private bookmark, Track Price is an active signal—buyers are explicitly opting in to stay updated.

???? Why is this valuable for sellers?

When a buyer tracks a domain, it’s a strong intent signal. Sellers can use this insight to:

• Offer a discount to spark a sale

• Schedule a price increase to create urgency

• Better understand demand for specific domains

When a price is increased or reduced, a discount is added or a future price increase is scheduled, the buyers will get notified via email.

If your portfolio is set to "Auto Pilot Discounts", the buyers will be automatically notified if a discount is applied to any of the domains they are tracking.

Over time, we plan to introduce AI-driven automation to help sellers act on these signals with smart nudges and dynamic pricing recommendations.

???? How do I see which domains are being tracked?

Your marketplace listing page now displays a “Track Price” icon next to any domain that has been tracked. The icon also includes a count of how many buyers are currently tracking that domain.

You can also:

• Filter your listings to view only domains with active price tracking

• Click on a domain to see more detail, including the country of the buyer who is tracking the price

✅ What’s coming next?

This is Phase 1 of the Track Price rollout. Right now, sellers can take manual action - apply discounts, schedule price increases, and monitor buyer activity.

In future phases, we plan to test automated triggers powered by AI - so the platform can recommend or apply the right action based on engagement signals, tracker count, timing, and more.