Linenry.com is for sale!

Throughout history, linen has been a luxury product, which it needs to be marketed as, in order to justify a price premium over cotton.

How can linen sellers distinguish their products from cheaper alternatives?

Answer:

With an evocative, memorable online address and matching corporate moniker.

As a newly invented word, Linenry employs the word “linen” and combines it with the Old English suffix “ry” for status. Linenry, as a moniker, evokes premium quality — with price points to match.

If you have never acquired a premium domain before, please be advised that premium names cost more than some enterprises are willing to invest.

When people outside the industry hear that koko.com sold for a million dollars in August 2024, preceded by TP.com for $1.2M and Gold.com for $8.5M earlier in the year, those prices may seem high, but not when the buyers receive considerably more value from using those domains than the domains cost them.

The value of a domain name revolves around the lifetime value of a new customer of the sector you're targeting.

In looking at competing ad formats, the financial advantages of domain names are clear:

$105,000 is the average cost of a 30-second nationwide commercial on broadcast TV in USA.

$250,000-$300,000 is the typical cost for full page, full-color print ad in the Sunday New York Times.

$1,500,000-$3,000,000 is the rental fee for a billboard for four weeks in Times Square, Manhattan.

Unlike the ad formats listed above, once a premium domain has been purchased, it can often be sold again, once it has been used, and for a higher price than was originally paid.

Marketing has to be internet-first, and the first part of marketing is getting a premium, memorable domain name. No amount of spending on advertisements can make up for a poor choice of a domain name.

If you have confidence in your business, the best way to demonstrate that confidence is by investing in a great domain name. It’s a window into commitment, given how strongly a domain communicates a founder’s belief in their mission, purpose and long term success.

A great domain makes a small business look big. It enables a second-tier company to leapfrog its competition and become a top-tier enterprise in its market vertical.