When we launched our new Build a Brand tool a few weeks ago, we knew it was easy to use. To test just how simple it is, we devised a little experiment. An extremely simple experiment: we let a kid have a go.

Here’s the brand book the five-year-old kid of one of our team members created in just six minutes. 

They’re, hypothetically, launching a stuffy company, but you can use the tool to build a brand book for businesses of any kind: 

Feeling inspired by the branding expertise of a five-year-old? You can use our new tool to build your own brand book here.