An HR technology startup used Atom.com to discover and secure its premium domain, Boostie.com. With a clear vision for a fast, effective, and memorable brand, the team leveraged our advanced filters to find a short, energetic .com that perfectly matched their mission of helping hiring teams hire faster.

“It’s just fun building on a solid domain name and seeing how the brand evolves.” — Travis Arnold, Boostie CEO

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Snapshot

• Domain: Boostie.com
• Industry: Tech, Internet, and Software
• Type: B2B
• Challenge: Naming a new brand around a concept of speed and innovation in a crowded HR tech space.
• Solution: Used Atom.com’s search filters to discover a short, brandable .com that captured their brand values.
• Notable Metrics: Boostie grew from zero to ~2,000 monthly site visits after launch, driven by strong brand recognition and a memorable domain.

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Brand Story

Boostie is an automated talent marketing platform designed to help corporate hiring teams and staffing agencies attract and engage candidates more efficiently. The product connects directly with a client’s applicant tracking system and career site, transforming their existing traffic into a connected engine. CEO Travis Arnold, a marketing veteran with nearly two decades of branding experience, knew from the start that building on a strong name and domain would be key to standing out.

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The Challenge

Before purchasing their domain, Boostie was still an early-stage concept. The team was exploring names that would capture the brand’s mission: helping hiring teams hire faster while maintaining simplicity and strength. As Arnold put it, “We believe simple, strong brands outperform in the long run.”

In a space filled with vendors and complex software names, Boostie needed something short, memorable, and strategically aligned with the emotions of innovation and speed.

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The Solution

Using our advanced search and filtering tools, the team started by narrowing results to premium .com domains. They filtered by length and industry and focused on keywords that conveyed speed and energy.

Through Atom, they discovered Boostie.com: a name that was instantly recognizable, upbeat, and perfectly aligned with the brand’s positioning of being fast and effective. The .com extension gave the brand instant credibility and global reach, while the name itself reinforced its mission-driven identity.

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The Results

Since launching on Boostie.com, the brand has seen strong early traction. From a standing start, Boostie now sees around 2,000 visits per month, driven by a cohesive design and strong customer resonance.

“Our customers and prospects love our name and logo. We align our design language from marketing through to our product so there is great continuity from the first visit, through sales and onto using Boostie.” — Travis Arnold, Boostie CEO

Beyond the numbers, the domain has helped Boostie establish immediate trust with enterprise clients and stand out among a sea of HR tech vendors.

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Looking Ahead

Boostie’s journey shows how a well-chosen domain can accelerate a brand’s momentum from concept to traction. As the company continues to grow, its name and domain remain a cornerstone of its identity: simple, fast, and memorable.

“It’s just fun building on a solid domain name and seeing how the brand evolves.” — Travis Arnold, Boostie CEO

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Ready to find your perfect domain? Discover premium, brandable names that drive growth at Atom.com.