A new real estate software startup used Atom.com to secure a clear, memorable domain that immediately communicated the company’s focus on property analytics and investment intelligence. The team leveraged keyword search to find PropMetrics.io: a name that aligns closely with its product while also securing both the .io and .com extensions, helping establish credibility and clarity from the earliest stage of the business.

“Having a good name and solid domain can make a difference when trying to instill credibility in the early stages.” — Matt Haug, Founder & CEO, PropMetrics

Snapshot

• Domain: propmetrics.io
• Industry: Real Estate Software
• B2B
• The Challenge: An early-stage proptech startup needed a domain that clearly communicated its analytical value proposition while remaining memorable, affordable, and scalable.
• The Solution: Using Atom.com’s keyword-based search functionality, the team identified a brandable domain that aligned directly with the product and secured both the .io and .com versions.
• Key Outcomes: A platform for credibility and immediate clarity around the brand’s USP with customers.

Brand Story

PropMetrics is a private, branded client portal platform designed specifically for real estate agents and property managers who work with investors. Unlike generic MLS portals that lack investor-grade tools, PropMetrics gives their investor clients a clean, professional space to search listings, see off-market deals, and run their own ROI projections in one centralized place.

For agents and property managers, the portal simplifies client engagement by replacing scattered emails and manual spreadsheets with a branded experience that helps retain clients, close more deals, and retain management contracts when clients buy or sell. For investors, the platform simplifies underwriting by consolidating critical information into a single, easy-to-evaluate experience.

Before acquiring the domain, the company was still an early-stage concept. Establishing the right brand identity early was important as the team built a modern platform centered around real estate intelligence and transaction efficiency.

The Challenge

Finding the right domain required balancing clarity, memorability, and availability. The team wanted a name that instantly reflected the platform’s analytical capabilities while also feeling modern and brandable. Just as importantly, they hoped to secure ownership across both .io and .com extensions, a challenge many startups face in competitive software categories.

“There were many names I considered but didn’t have the domain extensions I was hoping for or were out of my budget.” — Matt Haug, Founder & CEO, PropMetrics

Without the right domain, communicating the platform’s value quickly and building trust with investors and real estate professionals would have been more difficult.

The Solution

Using Atom.com’s keyword search tools, the team behind PropMetrics explored naming options related to property analysis, investment intelligence, and metrics. They validated domains based on extension availability, proposing both .io and .com.

PropMetrics emerged as a strong fit because they directly described the product while remaining concise and memorable.

“PropMetrics is a mix of ‘properties’ and ‘metrics’ which helps users understand the value we provide.” — Matt Haug, Founder & CEO, PropMetrics

Atom’s discovery process helped the company hone in on a domain that balanced clarity with startup-style brandability. The ability to see which extensions were available — and to secure both propmetrics.io and the corresponding .com — gives the brand flexibility and long-term protection as the company grows.

The Results

The domain has helped PropMetrics establish immediate clarity with users and customers launching onto the platform.

“The name is catchy and memorable. It’s very straightforward… so users typically understand our brand quickly.” — Matt Haug, Founder & CEO, PropMetrics

For a trust-sensitive category like real estate investing, that instant understanding is valuable. The domain reinforces the company’s positioning around analytics, underwriting, and intelligent deal evaluation while giving the startup a professional foundation early in its growth.

Looking Ahead

PropMetrics is continuing to enhance its platform to help investor-focused agents and property managers strengthen client relationships, close more deals, and retain more management contracts, while remaining rooted in its core competency: deal analysis.

As the platform expands, the PropMetrics brand continues to support the company’s long-term vision through a name that is clear, scalable, and aligned with the product’s purpose.

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