Sasono used Atom.com’s domain marketplace to move from an early-stage concept to a polished fintech brand with a credible, globally scalable name.

“A matching .com is still the global trust signal in payments.” — Erling Andersen, Sasono Founder

---

Snapshot

• Domain: Sasono.com
• Industry: Finance
• B2B & B2C
• Problem: A temporary domain and name under an alternative extension raised concerns about credibility in a regulated space.
• Solution: Secured a short, pronounceable .com through Atom that matched their brand vision.
• Result Highlights:
  • Landing-page conversion rate: from 2.8% to 3.6% after the rebrand
  • Investor email response rate: from 14% to 25%
    

---

Brand Story

Sasono is a modern fintech brand issuing prepaid cards that consumers can buy online or in-store and redeem with participating merchants. With headquarters in Toronto and a tech/compliance team in Tallinn, the company currently sells its cards in Canada and across the EU, with pilots in Brazil and Asia. The brand serves two core groups: younger or unbanked consumers seeking safer online transactions, and merchants needing a reliable alternative to credit cards.

With a single API that unifies prepaid payments and remittance, Sasono is built for scale, and knew it needed a domain name to match that ambition.

---

The Challenge

Sasono began under a preliminary name, “Project Marbella”, and operated on a temporary .io domain. While the product concept was strong, the domain raised eyebrows.

“Partners questioned the long-term seriousness of a non-.com address.” — Erling Andersen, Sasono Founder

The team knew their brand would be entering highly regulated markets. To build trust with regulators, merchants, and financial institutions, they needed a domain that was exact-match, easy to spell and pronounce, and globally credible.

---

The Solution

Using Atom.com’s advanced search and discovery process, the team applied targeted filters for brandable .com extensions with a maximum length of 8 letters.

They specifically wanted an invented name ending in “-o” that sounded international and had no linguistic or legal baggage. After weeks of domain auctions and false starts, they found Sasono.com on Atom—and it ticked every box.

“Every pronounceable six-letter .com was taken. We spent three weeks on auctions before finding Sasono.com on Atom; buying an existing premium domain was faster than trying to invent a new word and wait for UDRP risks to clear.” — Erling Andersen, Sasono Founder

The domain passed trademark checks in over 30 jurisdictions and helped crystallize their brand identity instantly.

---

The Results

Upgrading from a temporary .io domain to a clean, short .com made a measurable difference:

• Conversion rates on their landing page increased by almost 30%, from 2.8% to 3.6%.
• Investor response rates jumped from 14% to 25% during cold outreach campaigns.
• The team frequently hears positive remarks about the domain during partner and regulator due diligence calls, accelerating trust-building efforts.
  

“A concise .com supports bank-level credibility… The domain frequently gets positive remarks and shortens trust-building time.” — Erling Andersen, Sasono Founder

---

Looking Forward

Sasono aims to become the leading prepaid network across 40 countries by 2028. As they expand across regions and onboard more acquirers, regulators, and institutional partners, their domain plays a critical role in maintaining credibility.

Owning Sasono.com isn’t just about branding—it’s a strategic asset that helps reduce friction in global expansion and accelerates trust in high-stakes conversations.

Ready to find your brand’s perfect .com?

Discover premium domain names curated for startups and growing businesses at Atom.com.