Tanning.ai used Atom.com to secure a domain that immediately communicates both their industry focus and their innovative AI-driven solutions. By filtering strategically for relevance and clarity, they quickly discovered a domain that positioned their brand as both credible and memorable.

“Having a strong, industry-specific domain has helped our business tremendously. It immediately communicates our niche and builds trust with potential clients.” — Michael Randazzo, Tanning.ai co-founder.

Snapshot

• Domain: Tanning.ai
• Industry: AI
• B2B
• Problem: Sought a domain that reflected both their niche and technology.
• Solution: Found an exact-match, industry-specific domain through Atom.com’s search and filtering tools.
• Notable Metrics: Boost in website traffic, stronger engagement, and faster conversions since launch.
  

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Brand Story

Tanning.ai was founded by Jeff Davis and Michael Randazzo, who together bring over 20 years of combined experience in tanning and technology. Their mission is to provide tailored AI assistants that help tanning salons deliver a personalized, 24/7 customer experience. Based in Michigan, serving salons nationwide, Tanning.ai is focused on empowering owners with tools that streamline operations, enhance engagement, and increase foot traffic.

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The Challenge

Before purchasing their domain, Tanning.ai was still in the concept phase. With AI technology advancing rapidly, the founders identified a gap: salon owners needed smarter ways to engage customers online. But to communicate their niche and build trust, they required a domain that was clear, credible, and aligned perfectly with their offering.

“We wanted something that immediately reflected our target market, while also highlighting our core offering: AI-powered solutions.” — Michael Randazzo, Tanning.ai co-founder.

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The Solution

Through Atom.com, the founders filtered by keywords and extensions, focusing on relevance and memorability. The process was seamless:

• They quickly discovered Tanning.ai, which directly communicates both the target industry and the technology behind the solution.
  
• The .ai extension reinforced their innovation-focused brand, while the keyword “tanning” ensured clarity and instant recognition.

“The decision was straightforward and seamless.” — Michael Randazzo, Tanning.ai co-founder.

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The Results

The impact of securing Tanning.ai was immediate:

• Boosted Website Traffic: The clarity of the domain increased inbound visits from salon owners.
• Increased Engagement: Potential clients engaged more readily thanks to the brand’s instant credibility.
• Faster Conversions: Owners quickly understood the product’s relevance, shortening the sales cycle.

“We’ve seen a noticeable boost in website traffic, increased engagement from salon owners, and faster conversions, thanks in large part to the clarity and credibility of our domain.” — Michael Randazzo, Tanning.ai co-founder.

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Looking Ahead

Tanning.ai’s vision is ambitious: to empower every tanning salon with AI-driven solutions that drive customer engagement and foot traffic. Their domain continues to play a vital role in achieving this mission by expanding reach, building trust, and positioning them as a go-to leader in the tanning and AI intersection.

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