If there’s one city in the world known for distinguishing the winners from the losers, it’s Las Vegas. However, while the city’s booming crowds of visitors are usually found competing against another at poker tables, there are thousands of different brands simultaneously competing to win their attention.

In order for a brand to succeed in a city as fast-paced and competitive as Las Vegas, it’ll need to find a way to stand out from the rest. The best brand name ideas are highly creative, catchy, memorable, and unique. We take a countdown look at some of the best brand names you’ll find in the “Entertainment Capital of the World.”

9. Caesars Palace

Naturally, people who are on vacation want to stay at a place where they will be treated like royalty. The name Caesars Palace is easy to remember and invokes an image of a place that would be good enough for Caesar himself. When naming a hotel, invoking the image of a historically powerful figure can be very effective.

8. Four Queens Hotel and Casino

The name Four Queens is particularly effective because it simultaneously refers to the royal treatment that hotel guests desire as well as an excellent hand you could have in a game of poker. Simultaneously focusing on luxury and entertainment can effectively create the kind of image a hotel is striving for.

7. The Cosmopolitan of Las Vegas

Cosmopolitan is one of the most effective words for brands who are looking to establish an image of worldliness and class. Hotels that focus on a specific branding “theme” in their name are often the ones that are the most successful.

6. Monte Carlo Resort & Casino

Monte Carlo has often been called the “Las Vegas of Europe.” Having a Monte Carlo themed resort in Las Vegas can help combine the best of both worlds. In fact, many of the top resorts in Vegas promote their brand by referring to other parts of the world.

5. Electric Daisy Carnival

The Electric Daisy Carnival is one of the biggest music festivals held in Las Vegas each year. The name simultaneously refers to the electronic music you will find there and also invokes a pleasant image of a daisy. Juxtaposing opposites–such as the concept of electricity and the image of a flower–is one of the most widely used strategies in the event naming business.

4. Bellagio

The Bellagio is one of the best known hotels in all of the Las Vegas strip. Being themed and associated with Bellagio, Italy helps create an image of sophistication. Using a European theme when naming a service based business has been proven to be uniquely effective in the United States.

3. Luxor Hotel & Casino

Many people recognize the Luxor because of its unique pyramid-shape and replica of a sphynx. While these marketing tactics can definitely be effective, such as the added power letter “x”, they can also help attract new guests. Additionally, the root term “lux” is a great way for hotels to inspire a sense of luxury.

2. World Series of Poker

The term World Series helps you immediately recognize a tournament as the most important of its kind in the world. In the early days of the World Series of Poker, its epic name certainly helped it quickly move into the spotlight. Even if your event is not the biggest in the world, naming it on a global scale can certainly help it grow.

1. New York-New York Hotel & Casino

New York is undoubtedly the most famous city in the United States. Naming a hotel and casino after something that foreign visitors are more familiar with is a great way to get their attention. Borrowing credibility from a pre-established entity is a great way for an organization to immediately seem more powerful.

The above are just a few of the best brands you likely won’t miss while visiting Las Vegas. Commanding worldly appeal and brand memorability, each of these brands has effectively positioned themselves among their competitors. 

Vegas holds some of the biggest players in brand recognition, but every small to medium size business would benefit from a great and competitive name. Check out these 5 steps to starting and naming a business with success!