You just need one thing: an incredible name. But none of your ideas sound quite right. They don’t capture the essence of your blog, or hint at the bursting personality that comes through in your writing.

So here you are, reading our 7 tips to find an excellent name for your blog. 

Bravo! You are right where you need to be. Before you leave, you’ll discover the best techniques for giving your blog the perfect name.

Let’s get started.

Naming Your Blog: 5 Questions to Ask Yourself Before You Choose a Name for Your Website

Your blog name is almost as important as your blog itself. It’s the first thing people see on Search Engine Result Pages (SERP). And you know what they say about first impressions, right?

That said, naming a blog is more complicated than most people think. But with a few guidelines and answers to specific questions, you can make the process a tad easier. 

To find a great name, answering these 5 questions is an excellent place to start: 

• What will be the focus of the blog?
• What do you want your blog to achieve?
• Who are my readers?
• What writing style will resonate with them?
• What are other blogs in similar niches doing?

The answers to these questions will help you better understand both the purpose of your blog and the audience you’re trying to reach. This knowledge will help you come up with some really unique and memorable names for your blog. 

7 Tips for Naming Your Blog 

If you want to learn how to name your blog, pay attention to the following tips; 

1. Know Your Niche 

There’s no way you can come up with great blog names if you don’t understand your niche. So, you have to know the focus of your blog and what you want to achieve with it.  Once you know what your blog is all about, it’s easier to come up with a memorable domain name. 

Let’s assume you are in the tech niche and want to be teaching your audience basic things about tech. 

Then, you can come up with domain names like rookietechy.com or techlearners.com. You see, it gets easier to name your blog when you understand your niche.  

Regardless of your blog’s niche, you can apply the same principle. Think about the primary focus of your blog and come up with names along that line. 

2. Assess Your Competitors

Oh! Do you think competitors only exist in commerce? Well, sorry to disappoint you — there are arguably more competitors in blogging than any other business in the digital space. 

And there’s no way you can learn how to name your blog without understanding your competitors.

Let’s go back to the tech blogging idea we mentioned earlier. If you want to blog about tech-related topics, there are countless blogs doing the same thing. 

In fact, some of them are already well-established and have millions of loyal followers. 

As a beginner who’s trying to come up with a fantastic name for your blog, you need to assess these other prominent blogs in your niche. 

Think of the common denominators these websites have and see how you can tap into them. 

If you assess about 10 to 20 blogs in your niche, observe the blog’s names. Also, observe how people respond to their content, and you will have an idea of how to design your blog. 

Take note of the challenges you can improve on and identify unique perspectives you can use to launch your blog.  

Expert Tip: Once you’ve identified naming trends in your niche, you have a choice to make: bandwagon onto those trends, to give yourself a headstart in communicating your purpose, or stand out by bucking the trends — or starting a new one. The choice is yours, but make it consciously and position your blog purposefully.

3. Understand Your Readers 

Here’s why it’s essential to understand your audience before naming your blog. 

• There are over 600 million blogs on the internet right now.
• More than 60 million pieces of content are posted on these 600 million blogs every day.
• An average of 60 million new blogs are launched annually, and more than 80% of these new blogs fail within 18 months 
• And lastly, over 90% of websites never get a single click from Google. 

It’s critical to understand your readers. If your blog name and writing style don’t resonate with your audience, your blog will be on the other side of the statistics. 

The reason why 80% of blogs fail within the first 18 months and others never get clicked on Google is because both the names and content don’t connect with a well-defined target audience. Do your readers want professional insights or offbeat observations? For the former, techinstinct.com might make a great blog name. For the latter, they’ll warm to techyrookie.com.

4. Consider Your Own Name

One of the best tips for naming your blog is to consider your own name. It may sound strange to you, but it’s the truth.

If your personal identity is going to be central to your blog, then using your own name bakes your reputation and expertise into the blog. When building a blog around personal insight, tips, and tricks of the trade you’re in, your own name can become a strong brand, particularly if you’re starting out with a high profile.

There are several great blogs out there that use personal names as their domain names. For instance, Neil Patel and Jeff Bullas have built hugely popular marketing blogs from their own name, while travel bloggers who center their blogs on their own experiences, can benefit from this strategy. Nomadic Matt and Adventurous Kate are just two examples of this in action.

However, if your blog won’t place a focus on your personal experiences then your own name could serve as a distraction from the wider content. A personal name blog only works if the person it’s named after is at the heart of the content.

5. Connect to Your Brand 

One thing you must consider when naming your blog is to connect it to your brand. Ensure that everything about your blog represents your brand, from the color to the themes and, more importantly, the name. 

It doesn’t make sense if your business name is Digital Express and your blog name is digitalundercover.com. 

The blog name doesn’t connect to your brand in any way. Even if your brand is very popular, it will be difficult for your audience to spot your blog name from search results. 

6. Brainstorm

Now that you have dotted all the ‘I’s and crossed all the ‘T’s, it’s time to brainstorm. If you know how to name your blog, you will need to consider many possibilities during brainstorming. 

You need to think outside the box and come up with unique names. Here are different types of business names that will help you brainstorm the perfect name for your blog:

• Alliteration: You can use alliteration to make your blog name more creative and fun. Taylor’s Tasty Tips, Mike’s Marketing Magic, or Nutty Nomads could make memorable blog names for different niches.

• Portmanteaus: Portmanteaus business names help to combine the sounds and meaning of two or more words. These types of blog names subtly communicate the idea behind your brand. Examples of portmanteau names in common language are; Mockumentary, sitcom, dramedy, and Brexit. Nomadventures would make a great travel blog, while Crockpottery might be a fun cooking blog.

• Metaphor: Metaphoric business names lean on the associations a word has. For example, LadBible uses the good book as a (pretty ironic) metaphor for the fundamental tenets and values that “lads” can find across its blog.

• Compound Names: Companies like SnapChat, Splitwav, etc, are using compound names, and it’s working perfectly for them, so why can’t you for your blog name? Try WeldBoss for your welding blog or FinWizz for your financial advise tips.

So, you can take clues from these different types of business names when naming your blog. You can also use a domain name generator to brainstorm your blog name idea. 

7. Make It Easy to Spell and Pronounce

Lastly, there’s nothing memorable about blog names if they are difficult to spell and pronounce. You want your readers to understand your name immediately, and be able to share it with their friends either IRL or online.

Keep it simple, catchy, easy to spell, pronounce, and remember. Once your blog names have these attributes, your audience will always come back to read your content.

Blog Name Examples

Here are some of my favorite blog name examples that you can learn from.

Smart Passive Income

Smart Passive Income is one of the most popular personal finance blogs. And it’s very successful because the blog is descriptive and tells people exactly what the blog is all about. 

Whenever people looking for passive income ideas see the URL smartpassiveincome dot com on search results, they will click it. Why? Because it’s related to what they are searching for. 

Neil Patel 

Neil Patel is one of the most popular blogs in the digital marketing niche. When naming the blog, Neil Patel used his name and by using his personal brand www.neilpatel.com has become one of the most successful digital marketing blogs on the internet. 

Backlinko

Backlinko is another excellent blog name founded by Brian Dean. He’s an SEO expert and uses the blog to teach people everything about on-page, off-page, and technical SEO. It’s simple, catchy, easy to spell, and easy to remember.  

And if his audience sees the URL on Google search results, they will know that it is SEO-related. So, it is niche-related, easy to remember, and catchy. 

Marketing Brew 

Wait! Don’t tell me you are not in Morning Brew’s newsletter. Marketing Brew is the blog section of Morning Brew that focuses mainly on marketing. 

The blog discusses everything about digital marketing and sales, and the name connects the brand — Marketing Brew — with the daily, news-y nature of the blog. It’s your morning marketing fix.

Conclusion 

A good blog starts with a great idea but needs a name to do it justice. Your blog name should give your readers an immediate understanding of your subject matter, as well as your writing style and tone. Naming your blog is both an art and a science, as it requires you to take specific steps and bring your creativity to the fore. Ready to get started? Explore Atom’s Domain Name Marketplace to find the perfect home for your blog. Start creating content consistently, and within a while, you will attract the right audience interested in what you do.