Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cryptocurrency business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

A great name could be just what gets people in the door of that new business you’re trying to create.  And no one wants to be the business that causes this awkward situation:

“Hi, Tanya. Remember last month we were talking about investment ideas. I just started working with this great crypto investment firm. You need to speak to them. Oh … shoot, I can’t remember than name of the company right now”

With this in mind, follow these guidelines to develop your owner amazing crypto name ideas and finding a great name that will help you succeed:   

Reach For Your Goals

You are launching a cryptocurrency business, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your company.

In the cryptocurrency industry there is a heavy use of the word coin. However, anything short, catchy and memorable seems to be a viable option.

Ask yourself, What do I want people to know about my cryptocurrency business immediately?

Here are some common answers:

• It is High-end
• It is Modern
• It is Unique
• It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.

The Things You Need to Get Started

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

• Our company needs something that’s modern and really shows that we’re on top of all the best things in the market.
• Our company needs something that’s descriptive and shows just how valuable we are within the market.
• Our company needs something strong enough to really show what we can do and why we’re the right choice.
• Our company needs something flashy and stylish so everyone wants to check us out.

A lot of companies dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of cryptocurrency business name ideas, we believe strongly in a more systemic and strategic approach.

What Drives You?

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the cryptocurrency companies you’re competing against is an important aspect of how to come up with a brand name. One of the major decisions you’ll want to make when naming your company is, Do I want to fit in or stand out from the crypto and blockchain industry?

Develop an Inspiration Deck – You can find inspiration for your cryptocurrency name ideas in so many places such as a Crypto Name Generator. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

The Top Features of a Great Name

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Can You See Your Brand?

A great cryptocurrency name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a company to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Putting in the Time

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Once you’ve settled on a top choice name, it is crucial to perform a linguistics analysis to ensure that the name translates well globally. A number of companies have run into linguistic challenges, including Nokia. The manufacturing brand had no idea that their new line of Lumia cell phones would translate to “lady of the night” in Spanish.

Performing a linguistic analysis on your name can help you avoid an embarrassing situation that could ultimately alienate your brand as well as cost you expensive and time-consuming rebranding that will eat up your revenue and sales.

Words and language are powerful tools as they can play a crucial role in the success or failure of any company or product. Conducting the proper research can help you feel confident that your name choice will be well received on a global level.

Learn the three additional critical validation steps – discover how to pick a business name.

What You Need to Succeed

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Atom is a one-of-a-kind platform where entrepreneurs and marketers get cryptocurrency business names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

View our full list of available crypto domains.