Finding a name for your real estate business can be a difficult challenge, but don’t lose hope. There are TONS of  names for real estate company out there, you just haven’t found it yet! In this article, we’re going to give you some tips and some awesome examples from our community to help get your creative juices flowing.

Choose a name that suits the real estate service you provide

Perhaps you specialize in commercial real estate or luxury homes, your name should portray what you sell. If you pick a name that doesn’t suit your services, you risk attracting the wrong clients which is never good! A name should suit you and make it fairly obvious what you do and sell before a customer contacts you.

example

• About Business

  We provide customers with pre-approval letters to show that they qualified to buy a home. That’s if they qualify once they fill out the form. Then they will be connected with a loan officer and realtor to help them close on their dream home.

• Want a .com URL

  Yes, the .com URL should exactly match the name.

• Extension

  .com

• Target Customers

  Working professionals, home buyers

Winner: Simply Preapproved

Make your name memorable

A name that is memorable is one that is easy to say and spell, sometimes it can be something unique. A name should be something that rolls of the tongue and can be referred to in everyday conversation. A  memorable and intriguing brand name that sparks curiosity can be brilliant when building your clothing line, if you pick a bad name it could cause an expensive rebrand.

Consider using explosive sounding letters, also called plosives, like B, hard C, D, hard G, K, P and T. Some of the most memorable brand names like Apple and Coca Cola use plosives in their name.

example

• Type of Business

  1. Real Estate

• Target Customers

  Young, entry level professionals and service staff

• Detailed Brief

  My property is newly renovated and fully vacant. We will be renting soon. I need a name to go along with a logo that we have developed. Key considerations: – One of the most appealing aspects of the property is that it is located close to a development called Overton Square which has many bars, restaurants, cafes, etc. I want to try and work this into the property name. – They key feature of the property will be the central courtyard where we will have a BBQ area and outdoor seating – The property is located on a street called Monroe.

Winner: The Marilyn On Monroe

Do you want to expand?

If you have plans to expand your real estate business nationally, or perhaps even internationally, it’s not wise to limit yourself to a place. For instance, Gold Coast Properties limits a business to just Queensland, the name would not be relevant to someone in Melbourne. Although it would do well with SEO, if you plan to expand the name would not fit elsewhere.

Make it easy to spell

Your customers will regularly search for your real estate business online, so difficult spellings are a big no-no. Using new words or difficult spellings can make it harder for your customers to find you. Keep words simple and short.

Check for trademarks and your domain

Does your chosen real estate name have a registered trademark? You don’t know? You’d better check! You can use the UK Intellectual Property Office here and the USA Trademark Database here to search.

You should check that the domain name for your business is available. You can  easily search for and buy domain names on GoDaddy, Names and 123-reg.

Avoid using your last name

Although you will most likely be a major part of your company brand, you shouldn’t use your last name as your company brand. The reason for this is if you ever decide to sell your business, it’s too tied to your personal brand. If you plan to keep it in the family then it’s perfectly fine.

Finding a name for your real estate business can be difficult and overwhelming, there are so many things to consider. With the tips above, you should be able to get a kick start at finding a name.

If you’re still stuck for a name for your real estate business, why not launch a competition with our community? You can get 100’s of names for 1 fixed price, you just pay for your favourite!