Travel agencies have a huge potential for names as there are so many words and feelings associated with travelling and of course, places! You can really get creative with this industry.

Your travel agency name is more than a name; it is a big portion of the brand of your company; consider your business’ domain name, various marketing materials, as well as how the name will turn into all of the characteristics that make up your business.

In this article we’re going to teach you how to generate amazing travel agency name ideas.

What does your travel agency do?

Maybe you specialise in South Africa holidays or perhaps you provide thrill-seeking holidays, this needs to be portrayed in your name. For instance, Best of South Africa Travel clearly demonstrates that they provide holidays for South Africa, and by using the word Best, it gives a hint of luxury. This works because their target clients are more high end than most and their branding fits.

Create a brief

Creating a brief for your name is fairly simple, we ask everyone who starts a competition to give us a brief about their business. Write down the type of business, any ideal keywords and what kind of names you like and work from there. This brief can also be done as a brainstorm, whatever works best for you.

example

• Type of Business

  1. Travel

• Target Customers

  honeymoon couples, couples, people like to discover island and south east asia

• Detailed Brief

  We are looking for a domain name for a start-up travel business. This will be the business name as well. What we are – At the beginning, we are going to target mainly couples and we will focus on Sri Lanka and Maldives. We are going to provide a car and driver and hotels for tours in Sri Lanka and then hotel stays in the Maldives. We would like for our business name & domain to appeal to the wedding marketplace & couples but to more represent the island getaway and descriptive words associated with traveling. We prefer not to have the domain name having specific travel types or target audiences so that it’s expandable in the future. We do not want these words in the name. “wedding, couples, Sri Lanka, Maldives, car, and driver”. The domain name should be memorable, Short, and quirky. It should be easy for a person who heard it to remember and tell it to someone else. We should not have to spell the name for the customers. So please avoid words with alternative spellings. Ideally, the name should be 2 words but we will consider 3. Also preferably it should not exceed 15 letters. It must not have “top”, “best”, “hot”, “cheap”, “budget”, Hyphens, underscores and Numbers. Made-up names are fine as long as they are short, memorable, and easy to spell.

Don’t use new words

Using new off-the-wall words can be fun and quirky, but it can be harder for customers to find you online. Stick to something simple with travel or similar so it’s clear what you do and is easy to remember. Your name must be memorable for the purpose of getting business and also getting referrals, Words that are difficult to spell and hard to pronounce are a big no-no.

Don’t forget your domain and check for trademarks

So you’ve come up with a great name for a business, but now you need to check whether it’s available. Check for trademarks in your country but also check the countries that you are doing business in too. You can use the UK Intellectual Property Office here and the USA Trademark Database here to search.

Once you’ve chosen your business name, you need a domain name to match. Make sure it’s available first by searching on sites like GoDaddy, Names, and 123-reg where you can also purchase too.

Check the meaning in other languages

If you are using a word that is slightly different or maybe even a different language, check its meaning in all languages. Sometimes names can be seen differently in different languages and even dialects, so make sure it is not rude or misleading. There have been a number of companies who didn’t take this into account and it made it difficult to do business in certain countries. We don’t want that happening to you!

Keep it short

By keeping your name short and sweet, it’s more likely that people will remember when searching for you. Try to keep your travel agency name below 15 characters. Here are just a couple of reasons you should do this, but there are many more!

1. Customers are lazy, they don’t want to type out long domain names or email addresses
2. If you need to spell it out to someone, it takes much longer
3. Mobile screens are small and may have trouble displaying your whole name in search engines
4. The longer the name, the more room for error there is in typing

Get feedback

Gather your friends and family and ask them for their opinion on your new business name. Ask them what they think and feel when they hear the name. If it aligns with your desired brand, awesome! If not, consider choosing another or altering it slightly.