When it comes to an intriguing name, the formula tends to be short, abstract, and outside of the box. An intriguing company name creates that sense of curiosity, sometimes even confusion, amongst customers.

The goal is to pique interest to the point of wanting to discover more about your business. It’s a playful game of cat and mouse; draw them in with your name and let your marketing and branding explain what the business is all about. 

The fundamental rule of an intriguing name is that people who read, see, or hear the name do not immediately understand it. Intriguing names standing in opposition to programmatic names, which start to clearly explain what a brand is all about: Dollar Shave Club, Planet Fitness, Bank of Hawaii. 

Here’s a list of intriguing company names that are loved by our branding team: 

1. Apple
2. Amazon
3. Hulu
4. Nike
5. Savari
6. Mojio
7. Sedicii
8. Aarki
9. Eko
10. Wingz
11. Cherre
12. Sana
13. Yosi
14. Lilu
15. Slack

From these examples, you can start to explore the world of intriguing business names (explore more business name ideas). This style of business name creates a sense of curiosity and doesn’t ever give away what your business does, but instead is an interesting way to draw potential clients in.

Intrigue driven names can be an excellent way to set your business apart and allow you to explore a more in-depth marketing strategy. Intriguing names help build a sense of exclusivity and can make your brand feel like an elite group and creates an air of interest and pique the curiosity of your customers. 

Continue learning about how to create a great company name.