It has been couple of years since we launched our current landing pages. During this time, we have collected quite a bit of data and insights related to buyer journey. We have also done a fairly extensive user testing of several options, UX elements and messaging that we believe can improve the overall conversion rate of Landing pages.

As a result, we are pleased to announce the launch of new set of landing pages, all of which are designed to improve the user experience, create more trust and help move the buyers to the next stage of their purchase flow.

The landing pages are enabled with our real time A/B testing technology, which will allow us answer these types of questions based on our ongoing tests:

• Which version works best for different categories (e.g. Pets, Clothing vs Legal)
• Which version works best when there is no Logo or Lifestyle Image
• Which version works best in case of Make Offer option

Based upon this dynamic A/B testing, we will be able to automatically show the best landing page version which has the highest likelihood of conversion for a specific name.

Here are few examples of landing page versions that are now available:

How to enable these options?

From your Portfolio Settings, click on “Landing Page Settings” and choose your preferred theme for your domains. The theme will apply to both Premium and Standard Listings. We will be making these theme options available in the White Label Marketplaces (WLM) in the near future as well.

You also have the option to opt out of “Recommendations” shown at the bottom of the landing page.

When you apply a new theme, it may take several hours for the changes to go live (once the cached version of your existing landing pages has been cleared by the system)

You also have the option to Preview different themes for one of your domains by clicking on “Preview Theme” link below the theme image

What’s Next?

We are working on several updates to our overall website UX and are excited to launch new UX design for several pages of Atom.com over the next several weeks. The goal of this UX redesign project is to ensure a highly engaging user experience that is optimized for improved discovery and conversions