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Ever stared at your YouTube channel name and thought, “What was I thinking?” Don’t worry, it happens to the best of us. Plenty of creators have cringed at the username they chose when starting out. Remember when Justin Bieber went by “kidrauhl”? Exactly! If you started out on your content creation journey without considering your long-term branding, you’re not alone...
Naming your YouTube channel isn't just a box to tick off. Your channel name is what viewers will type into search bars. It's the first thing potential fans will see, what they'll tell their friends about, what you'll proudly announce at parties.
If you want your brand to stand out, you might want one too. But the internet is no spring chicken, and after 30 years of domain registrations, you might be wondering: Are any 5-letter domains available, or are they all taken? Let's take a closer look at five-letter domains and what opportunities might still exist.
Social media, email marketing and CPC ads offer brands more ways than ever to reach their customers online, but to do so effectively you need a powerful brand, one that’s instantly recognizable, visually rich and emotionally meaningful. From big brands like Amazon to cheeky challengers like Oatly, a strong digital identity is essential to their success. So let’s find out how to engage in online...
Launching a new brand is like jumping out of a plane. Exhilarating? Absolutely. Scary as hell? You bet. But if you want your business to hit new heights, it's a leap you must take: it's just you, your brand, and the vast market landscape waiting below.
All movie fans agree, good things come in threes. However, we’re not here to talk about Lord of the Rings today, but a very different kind of trilogy. Three-letter domains are undoubtedly a hot commodity on the internet. These elite web addresses are catchy, memorable and perfect for sticking out in the crowded online space. Whether you’re a Chinese brand looking west, or a new business in...
What's in a name? When it comes to business, quite a lot. Pick any of your favorite brands or the companies you use every day — Apple, Amazon, Google, — and you’ll find punchy, powerful names. These names have created strong brand identities that have transcended their original meanings to become the platform for billion-dollar brands.
Nothing like a popsicle on a hot day and a band-aid for a scratch. But did you know that Popsicle and Band-Aid are actual brand names and not product names?
Shocking right?
Well, that's the power of building brand equity – your brand name becomes synonymous with the product name, and the best part? Your brand can live rent-free in the minds of consumers.
Changing your business name isn’t a decision to take lightly, but sometimes it’s necessary. Would Google have become the most powerful online company under their initial name ‘Backrub’ (including the awful implication that Googling something would be known as ‘Backrubbing’)? I think not.
Not sure how to change a business name? No worries! We've got seven key steps to walk you through the process.
Ever walked past "Thai Tanic"? It's a Thai restaurant, by the way. I nearly sprained an eyeball, rolling them so hard at that pun. But you know what? I remember it. And I bet you will, too.
That's what a good business name does. It grabs you. It makes you look twice. And sometimes, it's the difference between a customer walking in or walking by.
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