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When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations. Whether the name is descriptive (PayPal, Science Comics, Noodles & Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning. However, in your search for a powerful name, don’t...
Many aspiring entrepreneurs think that great businesses begin as a pitch meeting with an imposing but infinitely wealthy angel investors. On the other hand, many young entrepreneurs have romanticized the idea of building an empire out of the change in their pocket, naive to the true complexities and expenditures of their business. These lines of thinking may make it seem impossible to create a...
See how over 25,000 entrepreneurs were able to quickly find powerful brand names, helping them launch successful businesses! You don’t need to be a branding expert to know that a brand name can make or break your business. While most people think brand naming is as simple as coming up with something catchy and short, it’s actually a careful science. Your company’s name is its first...
It’s essential for consulting companies and marketing agencies to demonstrate their strong knowledge of branding in order to succeed. Clients are going to be putting their trust and money in you, so you need to immediately establish your consulting agency as a credible brand. There are a number of things your clients will look at while scrutinizing your brand; your logo, your website, your...
Many people assume that brand naming is a fairly simple and straightforward process. Just write a bunch of brand name ideas on a whiteboard and pick the one that sounds the catchiest right? In actuality, creating a brand name is a nuanced process that requires a lot of foresight, planning, and creativity. Drafting a name gets even more complicated due to the prevalence of several common myths...
When it comes to an intriguing name, the formula tends to be short, abstract, and outside of the box. An intriguing company name creates that sense of curiosity, sometimes even confusion, amongst customers. The goal is to pique interest to the point of wanting to discover more about your business. It’s a playful game of cat and mouse; draw them in with your name and let your marketing and...
One of the key challenges for brandable domains is getting them in front of the right buyers. Whether you’ve listed your domains on your own landing pages or in a marketplace alongside thousands of other competing options, it’s typically not easy for prospective buyers to discover them. If a domain is a single dictionary word or contains rich industry keywords, then buyers should be able to...
So, you need a brand name for your new and totally awesome startup, new venture, passion project, or whatever it may be. You sat down in front of your computer and expected the perfect name to just… exist. Three cups of coffee later, you tried every business name generator out there only to be greeted with generic, lame names. (Business name generators are not our friends) ...
Just when you thought the difficult part of beginning a business was over, you suddenly realize you still have to name it! Classic names carry a gravitas — because of this, businesses that want to come across as preeminent, high-end, elegant, sophisticated, or the likes, are well served with a classic name. Classic business names can help portray a business as a serious contender in a...
Have you ever experienced a time where you saw or heard a word and were instantly transported to another memory? Emotion is a vigorous natural state that has the power to transfer us to another moment where we are met with an overwhelming feeling of perplexity, bliss, bitterness, etc., depending on our experience. That’s the power of emotional names! ...
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