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In 1967, renowned and controversial ex-Harvard professor Richard Alpert left America. After running experiences and studies involving psychedelic drugs, Alpert set out to India. When he returned, he returned as Ram Dass This move, while influenced by spiritual practice, was essentially rebranding. Richard Alpert was born to an upper-class Jewish family in Massachusetts. He was well-educated...
With several different styles and endless types of names to choose from, naming a business can feel impossible. However, there are a few places to start. For one, you can consider how you want to come across. When naming a business, you must consider the tone you want your brand to convey. If you are seeking a traditional, preeminent presence, you should consider a classic brand name. What are...
Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize Aristotelian rhetoric when learning how to name a business. This article outlines the strength of emotion appeals when applied to...
Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...
Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Atom.com Ranks No. 247 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 1960% Percent, Atom Achieves #12 Fastest Growing Company Spot in Chicago and #11 Top Business Products & Services company in US. Chicago, August 15, 2018 – Inc. magazine today revealed that Atom.com is No. 247 on...
Your new marketing agency is likely all about creativity. You’ll create campaigns imbued with innovative ideas, use out-of-the-box marketing to sell your services to clients, and develop eye-catching ways to differentiate your brand from the competition. Like every other aspect of your business, the name of your agency also needs to be creative! Your name will be your future clients’ first...
Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your radio business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a radio news business use a...
Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your movie name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a movie use a great name, they are...
Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your brand name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cleaning services business use a...
Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a startup incubator use a great...
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