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Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and 5 here. You’ve created your Statement of Purpose, outlined your target personas, highlighted what...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-4 to begin the naming process. Read Parts 1, 2, 3, and 4 here. While you may like to think that you can find the perfect name for your business alone, most...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and 3 here. You’ve crafted personas, outlined a compelling Statement of Purpose, and worked out the finer...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is a long-term commitment. As you continue your journey, you can change many things: your business...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, app, and just about anything else. This article is Part 2 of the series, focusing on finding your target demographic. Read Part 1 here. In Part 1 of this series, you learned how to create a clear statement of purpose to focus your...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 1 of the series, focusing on creating your Statement of Purpose. Your idea is your pride and joy. You may think about it so much that you’ve been dreaming about it! Likely, you’ve spent countless hours...
In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name that is already registered. This can alert you to impending trademark...
Take a moment to think how often you use product and brand names in your daily life – you check your Facebook and stop by Starbucks in the morning. You brush your teeth with Colgate and set your alarm on your iPhone at night. With names embedded in every aspect of our daily lives, it’s easy to underestimate the power that they hold. However, in today’s saturated and uber-competitive market...
This Article was first published at Forbes.com. If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to say and hear) is to leverage poetic devices. Names such as PayPal, Krispy Kreme and...
When building your new business, brand, product, app, or just about anything else, you’re likely excited about finding the perfect name. This excitement may drive you to decide on a name before you complete a business plan, lay out your strategy, and define your target audience. While this may seem like an ideal order to do things, creating your name without first defining your target audience is...
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