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If you are in business, chances are that you want a business name for clients, colleagues, coworkers, and target customers to remember you by. Your name is your brand, calling card and leave behind all in one. It is the personification of your business in a few short words. Start with Key Criteria According to Grant Polacheck, Director of Marketing & Operations at Atom, and one of its...
Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further, you’ll want to be sure that the...
After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty hard to create a go-to-market plan until you have the name in hand. Time to put some time and attention into...
To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some tips and pitfalls to avoid a costly disaster. A Word of Caution on a...
Your name is a huge part of your identity, so why would the name you choose for your brand be any different? Coming up with the right name for your business is essential to standing out in today’s competitive marketplace and attracting the attention of customers and top workforce talent. A catchy name can give you that initial advantage, allowing you to stand out from the crowd and stay in...
When getting your business off the ground, you’re likely overwhelmed with articles offering advice on how to choose the perfect name for your company, product, service, or app. With all the often-conflicting opinions on what makes a great name, you may be at a loss as to where to begin with creating your perfect name. Fortunately, Atom is here to make the process a little bit easier. After...
Electrolux once marketed its products with the line “nothing sucks like an Electrolux”. The Coors slogan “Turn it loose” became a colloquial term for diarrhea when translated into Spanish. Clairol launched a curling iron called “Mist Stick” in Germany without realising that “mist” is German slang for manure. Each of these mistakes highlights a different problem that occurred when a company failed...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. Read Parts 1, 2, 3, 4, 5, 6, 7, and 8 here. Congratulations! You’ve reached the final stage of your naming journey and you...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 8 of the series, focusing on checking for legal barriers. Read Parts 1, 2, 3, 4, 5, 6, and 7 here. You’re nearing the end of your naming journey – only two more steps to go! Arguably, these last...
Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 7 of the series, focusing on analyzing your name for linguistic conflicts. Read Parts 1, 2, 3, 4, 5, and 6 here. Now that you have your shortlist of names ready, it’s time to take the first step in...
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