Problem

Entrepreneurs, Brand Managers, and Product Leaders too often choose the wrong brand positioning for the new venture or rebrand

Survey Summary

Number of Responses: 301

Who we targeted: A general panel within the United States

Age: 25-65

Gender: Men 171 Responses / Women 130 Responses

Channel: Third Party Online Research Tool

Survey Question: Would you be more interested in working with a new, innovative company or a historied, trusted organization?

Conducted: Q1 2021

Results

Overall 

Gender 

Men 

Women

Age 

25-34

35-44

45-54

55-64