Thing.Business is made for building and supporting internet-of-things devices and services, business and industrial automation solutions, machine-to-machine (M2M) technologies, smart-home systems, personal gadgets, personal assistants, and a host of wearables.
The humor behind the domain name Thing.Business is powered by the word “thing” being an everyday euphemism for any number of concepts and objects, some of which may be specified, others not.
Humor can be a powerful tool in relaxing an audience and making them more favorably disposed to subsequent arguments or sales pitches. In short, the euphemistic quality of “Thing” will encourage potential customers to like and remember the company behind Thing.Business, increasing the likelihood of potential customers becoming actual customers.
As a linguistic signifier, the evocative yet open nature of Thing.Business makes it a flexible moniker or brand name, which can grow and adapt together with the company it represents. This domain name is a stable, long-term source of value addition; a durable asset rather than a momentary expense.
With Thing.Business, you're not just getting a domain name — you're getting a powerful sales and marketing tool.
If you have never acquired a premium domain before, please be advised that premium names cost more than some enterprises are willing to invest.
When people outside the industry hear that koko.com sold for a million dollars in August 2024, preceded by TP.com for $1.2M and Gold.com for $8.5M earlier in the year, those prices may seem high, but not when the buyers receive considerably more value from using those domains than the domains cost them.
In looking at competing ad formats, the financial advantages of domain names are clear:
$105,000 is the average cost of a 30-second nationwide commercial on broadcast TV in USA.
$250,000-$300,000 is the typical cost for full page, full-color print ad in the Sunday New York Times.
$1,500,000-$3,000,000 is the rental fee for a billboard for four weeks in Times Square, Manhattan.
Unlike the ad formats listed above, once a premium domain has been purchased, it can often be sold again, once it has been used, and for a higher price than was originally paid.
Marketing has to be internet-first, and the first part of marketing is getting a premium, memorable domain name. No amount of spending on advertisements can make up for a poor choice of a domain name.
If you have confidence in your business, the best way to demonstrate that confidence is by investing in a great domain name.
