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5 Min read
Domain Investing

Introducing Search 2.0: A More Refined and Precise Search Experience (Beta)

Improving search and discovery is critical to increasing domain sell-through rates, but it’s a complex challenge. A strong brand name doesn’t always contain an exact keyword—it can be a conceptual blend, an abstract idea, or an evocative term that captures an industry or feeling. At Atom.com, we’ve been working to refine this process using AI, developing a deep understanding of word relationships...

7 Min read
Domain Investing

Beyond Exact Matches: The Future of Domain Discovery

For years, a widely accepted statistic has circulated in the domain industry: 80% of domain sales happen because buyers already know the exact name they want. They arrive directly at a landing page or a registrar, enter a domain name into the search bar, and complete their purchase. This has led many to assume that search, discovery, and marketing efforts in domain marketplaces are unnecessary...

3 Min read
Domain Investing

Sapphire Marketplace: Free Logo Credits & Other Updates

A few weeks ago, we launched the Sapphire Marketplace—a dedicated destination for top-tier one-word domains in alternative extensions. The response has been incredible! In just a short time, we’ve already seen multiple high value sales, underscoring the need for a curated platform where buyers can effortlessly discover and acquire premium domains in emerging extensions. Our inventory is...

8 Min read
Tips - Naming

How to Name Your Insurance Business in 2025

Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your insurance name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of an insurance business use a great...

1 Min read
Domain Investing Live Public Auction Events

The One-Word Non-.Com Public Auction Event Is Live!

The One-Word Non-.Com Public Auction Event celebrates our newest marketplace, Sapphire. All listed domains are high-quality single-English words paired with alternative dimensions. It’s a chance to grab brandable non-.com domains at auction prices and discover the world beyond-.com that’s been opened up by the Sapphire Marketplace.   The One-Word Non-.Com Auction launched on...

2 Min read
Domain Investing

Atom.com Honored with the 2025 Trailblazer Award by the Internet Commerce Association

We’re thrilled to announce that Atom.com and our Founder & CEO, Darpan Munjal have been awarded the prestigious 2025 Trailblazer Award by the Internet Commerce Association (ICA).  The award, which is a new addition to the ICA’s annual conference, is given to companies and individuals that have advanced the domain name industry through particularly innovative products or services. According to...


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