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Latest stories

4 Min read
Domain Investing

Earn 20% of Atom’s Share with Our New Affiliate Program

Exciting news! Atom.com’s Affiliate Program just got a major upgrade, offering new tools and features to help affiliates, domain sellers, and audiences thrive together. Our redesigned dashboard empowers affiliates with innovative tools to customize promotions, track performance, and maximize earnings. Whether you’re promoting the entire Atom.com ecosystem or curating collections tailored to your...

3 Min read
Domain Investing

Atom Auctions: Early Learnings and Upcoming Events

We launched Atom.com Public Auction Events a few weeks ago, and with three now under our belt we’ve had some amazing results, like receiving close to 5000 bids, and we’ve also learned a lot!  One of the key learnings was related to reserve pricing. While our sellers listed many strong domains for our first auctions, a lot of the reserves turned out to be too high. This discouraged...

9 Min read
Branding

How Do You Measure Brand Awareness? What Metrics or KPIs Should You Track?

Here's what successful brands already know: converting raw data into real insights separates the leaders from everyone else. While your competitors might be chasing glamorous-looking metrics, the brands that win are tracking numbers that drive accurate decisions and spark actual growth. Ready to discover how to pinpoint the measurements that move the needle? Let's get to the good stuff.

3 Min read
Domain Investing

Introducing Sapphire Marketplace: A New Destination for The Best Non-.Com Domains

Domains with alternative extensions are making a real impact in the industry. That’s why we’re launching our Sapphire Marketplace – a home for single-English-Word domains with non-.com TLDs, offering unparalleled exposure to the very best domains beyond .com. What Is the Sapphire Marketplace? Sapphire is a groundbreaking marketplace designed exclusively for single-English-word domains...

2 Min read
Live Public Auction Events

$10k+ Retail Value Auction Event Is Live!

This event features domains valued at over $10,000 dollars, offering a chance to grab domains with strong brandable potential at auction prices.  The $10k+ Value Auction launches on January 15th and runs until January 24th, with new domains added daily up to January 19th, so keep checking the listings for a chance to bid on your favorites! Check out the Atom Team’s hand-picked list of...

3 Min read
Domain Investing

Introducing Plus: Atom’s New Listing Level for Enhanced Flexibility and Exposure!

At Atom, we’re working to make domain sales easier for everyone with a goal to increase sell-through rates for all the domains we list!. To help sellers maximize exposure, we’re excited to introduce Plus Listings—a brand-new listing level that bridges the gap between Standard and Premium, offering more flexibility and expanded opportunities. What Are Plus Listings? As a hybrid solution, Plus...

11 Min read
Domain Investing

2024 In Review: A Transformative Year for Atom.com

2024 has been a year of transformation, innovation, and growth for Atom.com, defined by a relentless commitment to pushing boundaries in the domain industry. Let’s look back at some of our key achievements and insights from the year. Rebranding to Atom.com In 2024, we took a bold step forward by rebranding to Atom.com. It wasn’t just about changing our name—it was about embracing a vision that...

8 Min read
Tips - Naming

How to Name Your Law Firm in 2025

Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your law firm name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a law firm use a great name, they...

2 Min read
Domain Investing

Auction Day Is Here: Atom.com’s 4-Letter .com Auction Goes Live!

The moment we’ve all been waiting for is finally here! Atom.com’s Public Auction Events kick off today with the launch of the 4-Letter .com Auction, featuring an incredible lineup of over 400 premium domains like BNGO.com, GOMU.com, UPIO.com, NECH.com, NGHT.com, TAYQ.com, NDMC.com, and more. These highly coveted domains don’t just hold value—they open doors to limitless branding and investment...


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