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Many things happen behind the scenes as we navigate the internet. Our browsers work overtime, sending and receiving DNS requests to bring us to the websites we want to view. And sometimes the URLs we see mask others, disguising which website we’re on without us knowing.
A domain name is the unique address of a website. Domain names comprise two parts: a brandable ‘name’ portion (like Atom) and a TLD or ‘top-level domain’ like .com, .org, or .net. Our domain is Atom.com: it might be what you searched to find this page, and it’s certainly how you’ll remember us for your next visit.
If you’re starting a business in the era of smartphones, AI, and asking Alexa to help out with household problems, you need an online presence. This is true for SaaS providers, petting zoos, and local cafes, and everything in between. And the first thing you’ll need to build an online presence? That’s a domain name.
Real estate has always been one of the best investments around, with property doing double duty as both a safe asset and a practical, usable one. So, it’s no surprise that domain names — the real estate of the virtual world — can play pretty much the same role, just online!
Verizon are chasing freshness and vibrancy with their flashy new logo. But how are consumers reacting to an update to this controversial brand?
We surveyed a panel of the working population within the United States and found that interest in AI tools is far surpassing the number of people that find them useful to productivity.
I have always believed that through collaboration, we can create something far greater than the sum of individual parts. Today, I’m thrilled to announce that we are making this vision a reality with the launch of AtomConnect. For a long time, the domain industry has been fragmented, missing the crucial connections that can truly unlock its potential. AtomConnect changes all that. It’s our new...
Our Journey So Far I’m very proud of what we’ve achieved with Squadhelp over the past decade. The company was based on the simple vision that naming a venture shouldn’t be hard, something I still very much believe. I launched Squadhelp as a bootstrapped business, initially focusing on the power of crowdsourcing to help entrepreneurs find names for their ventures. Over time, our passion and our...
[April 17, 2024, Hoffman Estates, Illinois] — Squadhelp – the world's largest company naming and branding platform – is thrilled to announce its rebrand to Atom.com.
How can we begin creating an epic brand or rebranding an existing business? How can we simplify who we are and yet, connect with our audience? In this article, I take you through 3 extremely simple steps to creating a brand or rebranding your older one.
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