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Some of our favorite brands had rather different names when they started out. Would Google have become the ubiquitous search engine if it had stuck with its original name “Backrub”? It seems doubtful: Googling something is now firmly part of our vocabulary in a way that “backrubbing” it never could have been. Could Instagram have taken the world by storm if were “doing it for the Burbn” instead...
If you’ve ever brainstormed names for a new pet, you’d know that coming up with remarkable names for anything is no easy task. But unlike christening your furry friend, there are so many things to consider when naming a new business. From branding and marketing to legality and future-proofing, you have to ensure everything is airtight.
Your domain name is one of your most vital online assets. It helps visitors quickly identify your brand and find your content online. Providing your audience with a coherent online experience that links to a recognizable name is crucial to your branding efforts — but what happens when you work across more than one domain name?
Picture this: You are sitting at your work desk, sipping a cup of coffee, as you brainstorm possible domain names for your business. After much thinking and brain-racking, you finally have that eureka moment — the perfect, catchy domain name that your business needs!
A powerful business name tells a story: think of Amazon, whose name implies the depth and diversity of the jungle, or Dolce & Gabbana, where the foreign overtones combine with an implied sweetness to create a name synonymous with luxury and elegance.
Picking a name for your LLC is a critical first step in starting your business. Your business name will be how customers recognize and identify with your brand. However, selecting the perfect name is more complicated than just picking what sounds good to you. When choosing a name for your LLC, you need to ensure it is unique, follows your state's naming guidelines, and is clear about your...
Domains are the real estate of the internet, the addresses where websites are built. All domains are made up of a “name” portion like Atom and a top-level domain (TLD) like .com, .org, or .gov. Our domain name is Atom.com, and you’d be forgiven for thinking that we — Atom.com — own that domain name. In a way, we do. But it’s not quite that simple.
You’ve probably heard of flipping houses, but come on. It’s 2024: who can afford a house these days? While real estate investing is out of reach for many people, domain flipping isn’t.
For most people, some aspects of the domain name world are murky, technological mysteries. Domain transfer is one such aspect: what actually happens when this non-physical asset moves from one domain registrar to another?
Have you ever wondered how new websites pop up overnight using brandable, established domain names you are 100% sure should have been purchased long ago?
Domain names that are so memorable and valuable, that you wonder how these new businesses acquired such an asset.
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