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Objective: Assess trends in branding as we head towards Q1 of 2024. To achieve this, we looked at consumer attitudes to 9 branding trends combined with the perceived prevalence of each trend throughout the past 3 months. Survey Summary Who we targeted: A general panel within the United States Ages: 18-64 Trends included in the survey: Minimalism, Nostalgia, Mission Driven Brands...
Premium domains might seem pricy to new business owners, but the truth is a great name is an important investment. And, after a great name, a brandable, memorable domain is one of the most important factors in building a business customers will want to return to time and again.
The business name you choose now will be with you for years. A strong name adds value to your business immediately, helps you generate revenue year-on-year, and facilitates growth for the lifetime of your brand. How do we know this is true? With 12 years of experience delivering the world’s most innovative naming solutions, 8 years collecting and analyzing real naming data, and 40,000+ naming...
Choosing a name is one of the hardest parts of starting a new business — and if you’re wondering how to come up with a business name, you’re probably well aware that there are very few easy parts of starting a new business! With naming, though, there are rules to follow that make it easier. At Atom, we also have plenty of resources, brainstorming tricks, and post-name-choice checks that...
Objective: Understand the brand tone people are looking for from a non-profit organization, based on their age. Survey Summary Who we targeted: A general panel within the United States Ages: 18-64 Survey Question: Are you more likely to give to a nonprofit that’s “Historied and trusted” or “Modern and innovative” Screening Question (yes/no): Do you regularly donate to a nonprofit or are you...
When we launched our new Build a Brand tool a few weeks ago, we knew it was easy to use. To test just how simple it is, we devised a little experiment. An extremely simple experiment: we let a kid have a go. Here’s the brand book the five-year-old kid of one of our team members created in just six minutes. They’re, hypothetically, launching a stuffy company, but you can use the tool to...
I am incredibly excited to announce our latest feature – Hands-free AI Listing & Merchandising experience. This is a significant milestone for us, and it represents the culmination of months of hard work by our engineering and branding team. With this new feature, our AI will automatically detect relevant possible uses for your domains, write a description, identify emotions, big ideas...
Since you are reading this article, you probably already know that naming is a difficult process with numerous hurdles and stumbling blocks along the way. One thing that makes naming much easier is having the right people on your team to properly execute each step of the, often, frustrating process. After working on 50,000+ naming projects with clients from early-stage startups to renowned brands...
As we enter 2023, it is important to take a moment to reflect on our progress, accomplishments, and key insights from the past year. Domain Sales and Macro-economic Factors First things first, the economy has been a bit of a rollercoaster this year. Between the war, the recession, and the Crypto/NFT crash, it’s been a tough year to say the least for many businesses across the globe. Many...
Today marks an important day in our mission to leverage data & AI to improve Brandable domaining capabilities. Before I share more details, let’s start with why we are doing this. The Discovery Challenge It’s no secret that a large majority of domains never sell. Even when investing in high quality, brandable domains, the annualized sell through rate is rarely above 5% – an...
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