The Danger of Falling in Love With Your Brand Name
When naming a business, most first-time founders want a name to pop up and grab them. They want the fairytale: love at first sight. But naming doesn’t work like that — it’s more like ‘real love’ than ‘fairytale love.’ Sure, you might get butterflies from catching someone’s eye across the room. But in the end, that person is unlikely to end up being perfect for you. In order to find...

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