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5 Min read
Starting a business / Startups

5 Ways Slack Built a $27.7 Billion Brand

Well, it’s no longer news that Slack—one of the best business communication tools in the market—was bought by Salesforce, a leading choice in customer relationship management, CRM.  Slack was bought for a shocking $27.7 billion. That’s a lot bigger than the $8.5 billion Microsoft paid to acquire Skype, and the $22 billion Facebook paid to acquire WhatsApp. According to Marc Benioff...

4 Min read
Domain Name Generator

Most Popular Keywords of All Domain Names

Everything starts with a domain name on the Internet. Whether you want to start an online business or personal blog, you should have a domain name that expresses you in the best way while incorporating popular keywords. According to Dofo, more than 50 million domain are registered every year. That means almost 100 domain names are being registered every minute. We analyzed more than 350 million...

4 Min read
Tips - Naming

Top Transmutation Business Names – Branding Expert Picks

 The concept of transmutation is basically the alterations of words, and it can be easily done by ‘taking out’ parts of a word, or ‘smashing’ two or more words together, and crafting a new word from it. That said, we begin with something, better still, someone you know already, Kiichiro Toyoda, the founder of the world’s number one automobile company, Toyota Motors Corporation. Now, the...

1 Min read
Tips - Naming

What’s a Non-Domaining-Focused Skill that Every Domain Investor Should Learn?

We recently took to Twitter to ask Domain Investors a question. What’s a Non-Domaining focused skill that every Domain Investor should learn? The answers ranged from Patience to Marketing to Chess. Here are some noteworthy responses: Patience ✨— Domain Smoke ? (@domainsmoke) October 28, 2020 Patience seemed to be the #1 answer. Market analysis of individual markets, pressures company...

4 Min read
How to Create and Find a Business Name

How To Name Your Business So That It Will Stand Out

One of the biggest mysteries of business, and most of life, is how businesses grow into the names they choose. Your business name is one of the most important factors that determines not only your customer’s mindset when they buy from you, but your business operation and overall success. For example, Amazon Inc. was named after the Amazon rainforest, the largest tropical rainforest in the...

4 Min read
Company Name Ideas

What to Know About Holding Company Names

The story of Warren Buffett, the oracle of Omaha, and how he transformed two failed textile companies, Berkshire and Hathaway, into his private investment vehicle is a testament to the unwavering power of a holding company in the right hands. Today, Buffett is the fourth richest man in the world, with a well-diversified portfolio that includes companies like Duracell, IBM, Coca-Cola, Apple, BNSF...

10 Min read
Starting a business / Startups

5 things you can outsource when launching your startup

The process of recruiting talents is very long and tiring. In middle-sized and small-sized businesses it can take more than a month to find an appropriate hire. After all this time of waiting, you have to pay a recruiter or agency and invest in a high-priced specialist. Luckily there is a way to avoid all of the up-mentioned and many more troubles while hiring a new member of your team...

6 Min read
Atom Information Brandable Domains

Overcoming the Search Paradox for Brandable Domains

For the last two decades, companies have been investing Billions of dollars in SEO every year with a goal to achieve high rank in the organic search results. In the early days of SEO, concepts such as “Keyword stuffing” were quite popular. The idea was to fill your website with tons of targeted keywords in order to “trick” the search engines in ranking your website...

4 Min read
Tips - Naming

Choosing a Business Name: A Simple Look at the C.A.R.E. Method

Everyone knows that bringing your business ideas to life can be really challenging for entrepreneurs. And one necessary skill that gets overlooked a lot–but not without reason–is choosing a great name that fits your business ideas. When it comes to picking a business name for an existing company or a start-up, except you’ve got an expert to help along, choosing the right business name is a skill...

4 Min read
Tips - Naming

Atom.com announces White Label Domain Marketplace, A New Game-Changing Offering For Domain Sellers

Domain sellers can launch custom branded Marketplaces for their Domain portfolios, powered by Atom’s cutting-edge technology and Marketplace services Hoffman Estates, July 13 2020 — Atom.com has launched White Label Marketplace, a custom branded Marketplace solution aimed at helping domain sellers achieve better sales for their domain portfolios.  The white label solution, which does...


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